SEO Pros: Gaston Riera @ Envato Elements

SEO Pros: Gaston Riera @ Envato Elements

SEO Pros: Gaston Riera @ Envato Elements

Episode 054

SEO Pros is a new format on the show where we interview SEO professionals from around the world that are working inhouse or on large SEO campaigns in some way, shape or form.

The first cab off the rank is this interview with Gaston Riera, SEO specialist at Envato. We spoke about how he found SEO, what his days look like now and how he keeps his skills sharp.

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Michael 0:00
Hi guys, Michael here, before we get into the show, if you’re a Twitter user, head to at service scaling, I’m tweeting a bunch of stuff I’ve learned scaling our digital marketing agency, and I think you’ll find it pretty interesting. All right, let’s get into the show.

Unknown Speaker 0:15
It’s time for the SEO show where a couple of nerds talk search engine optimization, so you can learn to compete in Google and grow your business online. Now, here’s your hosts, Michael and Arthur.

Michael 0:38
Hello, and welcome to another episode of the SEO show. It’s Michael Causton. Here. And this week, we’re doing something a little different with the show. You know, we’ve had a few guests on now, a lot of them might have been names that you’ve heard of in the SEO world, which is awesome, we’re going to keep doing that. But what I wanted to also do is bring in people that may not be as well known in the SEO world. So I’m talking people that work in SEO every day, but aren’t necessarily going on podcasts or publishing or you know, having that personal brand, so to speak. So I’ve gone out and found a whole bunch of in house SEO specialists and interesting people in the SEO world. And I’ve invited them on the show to talk about what it’s like working in SEO, what’s their days, like? How do they learn? How do they go about things? How did they get into SEO, all that sort of stuff. So the first person that I brought on the show is Justin Rivera. So Gaston Rivera is a SEO specialist at Envato. And bado is an Australian success story really, as a company. It is a marketplace for a whole lot, a lot of different marketplaces really, where you can go on and download WordPress themes or assets or creative, you know, design or stock photos or motion graphics, that sort of stuff. They have a whole bunch of different brands, very big company, very well known across the internet, a lot of organic traffic from Google. That’s where Gaston comes in. He works in the embodied elements team. That’s a site that has over 30 million pages. So it’s very big enterprise level SEO, technical SEO. And it was great to chat to Gaston about his experience. You know how he found SEO and then what day to day looks like working at Envato. So that’s my long winded intro over. Let’s jump over to our chat with Gaston Rivera, SEO specialist at Envato. Hi, Gaston, welcome to the SEO show. For people who may not have heard of you before, could you tell us a little bit about yourself and what you do?

Unknown Speaker 2:34
Yeah. Hey, Mike, thanks for inviting me. So as you said, I’ve custom Cassandra, or if I’m gonna pronounce it in Spanish will be like Cassandra, anyways, I’m a senior SEO specialist. I’m currently working for moto. Moto is one of the biggest brands that we have in Australia. They have like ThemeForest, the marketplace for work with themes everolimus that’s fast and many pretty good products. He is specialised in technical SEO, have backgrounds in electronics engineering. So I’m like we have now the likes math then also likes marketing and SEO. So yeah, perfect combo. Yeah.

Michael 3:20
Awesome. So Envato, we’ll get to that in a minute. Because that’s a pretty, you know, I use a lot of those products every day. But I guess you personally, when it comes to SEO, you know, you said you got that background there and engineering. But how did you discover SEO? How did you find the world of this year?

Unknown Speaker 3:37
Well, what happened is that, so I’m Argentinian. I’m living in Australia right now. I don’t know if I said it earlier. So I mean, I’ve been in Australia for three years before that I was in Argentina, but also studying in uni, let’s say like 10 years ago, what have a really big economic crisis hit Argentina, and I needed to make money, by whatever means that I had, so I was a uni student and have a lot of free time in my hand. And I will spend it pretty much all of that time in social media. And I said, if I’m doing whatever, on internet, this should be a way that I can make money off of it. And and Google it a lot. I ended up finding a forum where you can build web web pages, and you can send links. That’s yeah. Spoiler alert, please don’t don’t buy links. And that’s a separate discussion. So I find this for a while you can pay websites and then offer your website to to put links guest posting and all that. At some point, many people were asking me to put the links on my website and I didn’t know why. And that people generously explained to me that it’s if you put links on a website, you favour that website. To be to rank better on Google. And then I said, Well, why? Why do you want to work better? If Rebecca up more traffic, more traffic and pay more in advertising? Because I was deep into my studies of deterrence engineering, I wanted to learn about the algorithms. It’s everything’s just, it’s just coding. And I said, Okay, goal is a machine. If I’m selling engineering, I should be able to crack this thing. That there was such a fool. I was just understand how Google works. But yeah, I got kind of self obsessed and trying to reverse engineer good. And then I got a very deep into that my family was very annoyed with me, because I missed a couple of classes. failed a couple of classes too, because because I was yeah, it was bad. I was making money. I was making money. So tell us how it worked and all that. So yeah, that was yeah, that was a just a one way trip. And they ended up having like a really big PBN. Hundreds of sites sending links. I don’t. I’m not proud of that. But that’s what happened. That’s part of my story. Yeah. Then ended up having Yeah. Then I ended up having clients, finding my MGT. I got lucky that I was recruited by the largest e commerce site in North America. So yeah, that’s that’s that’s a really brief story of how I got into SEO.

Michael 6:31
Yeah. Cool. So I, I like that, at appeal to engineering mind that sort of the way that a lot of people get into SEO, that they discover it. And then once you maybe get a few wins, you see some rankings improve, really, you catch the bug, don’t you? And then you just want to keep doing it and getting better. And sounds like you went from that into starting your own agency. Was that how you first got, I guess, a job in SEO? Was that the first place?

Unknown Speaker 6:55
Well, technically, no, because I had, well, I have clients. And if you are a freelance consultant, that would be like your job. Even though if you really love what you’re doing, you can say that you’re not working forever. But yeah, I was I had clients for like two years before founding an agency getting that whole structure. But my first real job, with a paycheck with a monthly paycheck was in this ecommerce site. It’s called Mercado Libre, it’s it’s literally the largest ecommerce site in Latin America, they operate in 20 countries. They had at that point in 2017, like a video with a be a video sessions per month. That was crazy. So yeah, one thing that sorry, go back to free thing, how I learned this year, one thing that really hit me, and I really like this, with SEO, at least, at the beginning, you can build your own websites, and you can try everything. And you can break stuff that that’s the thing that I like the most, that I can’t tell you how many times I’ve pro websites, WordPress, getting deep into the PHP code, or trying to change things just what it has.

Michael 8:14
If you’re not really doing SEO, unless you break a website, or if you gotta get a penalty, excuse me, you gotta get a penalty, like a manual penalty or algorithmic because that means you actually doing things and testing and pushing the limits, right?

Unknown Speaker 8:27
All frickin pay women.

Michael 8:32
Overnight was like, you know, Seo was one way. And then penguin came along. And then the rules changed overnight. Yeah.

Unknown Speaker 8:38
Yeah. But yeah.

Michael 8:41
That’s a great backstory, I guess. You know, at a certain point, you came over to Australia, and you got your job at Envato. So obviously, Umberto, you know, they have a lot of big brands. And I imagine a lot of traffic. Can you maybe tell us a bit more about what your day to day is working in SEO for a business like that?

Unknown Speaker 9:01
Yeah, sure. So the way that I like to describe this type of froze with these type of products is that you’re in, regardless of the brand or the company that you’re working for. When you have a highly templated. Site, ecommerce, pretty much every Commerce on the earth right now is highly templated site, we have maybe hundreds of 1000s of millions 100 million pages that are roughly the same. It’s just a template that changes the continents. The beauty of that is that you can read a small sample of those pages, you can understand the big impact of whatever is happening inside, you can extrapolate. So that’s what I do on a regular basis. Try to capture a small section of the site any cause in Currently I’m working on Envato elements about the elements has several dozens of media pages. Let’s say more than 30 40 million pages, and eight operate with 15 different item types, let’s say categories. Because those categories are very different from one each other, Google has a different assessment, let’s put it that way into assessor for his category. That could be digitally, it could be different websites, because how they run the household system. So what I would do is just pick one category, the one that I will start with the one that is performing, the better, the performing the best. So I can say, hey, this is performing really well. And it gets to improve 1% traffic here, equity improve X percent in revenue. So picking a small sample of that crawling the hell out of it Screaming Frog for life. That’s, yeah, if screenful was a public company, I wouldn’t bet all by myself, it’s just yeah, so crawling the hell out of a try to understand the patterns of it. And talking to every product team that we have in the company, trying to see what they are planning on releasing why they are losing that, if that could have any impact in this year. Because actually, before the recording this podcast, I was talking with an engineer manager, and I was telling him, hey, the problem with SEO is that everything impacts SEO, every little thing that you put in the website can impact the SEO, and they help to let us know we have to be involved in pretty much every conversation. That sucks in a way because you spend most of your day in meetings. But that’s also really good, because you can have a very, really big impact sometimes.

Michael 11:46
Yeah, also. And so with your work that you’re doing, you will I guess you’re focusing on on site mainly, and, you know, templates and content and maybe working there, or are you working across the full range, you know, from on site to technical to link building your across all of that?

Unknown Speaker 12:08
What Yes, hello, we do work so that in my work, in my view, and I’m rolling my view, we have three pillars, and this year, we are on site technical and off site. Yeah, someone will come and say, well, on site and technical are roughly the same. Let’s work with a website to house 100 million pages. And we we can have. So yeah, I won’t say technical and offset. I’m mostly focused on the technical and on site type of things. But we do we are actively working on on the off side things. I am across our team, but I’m not managing that or focus on that. Yeah.

Michael 12:52
Okay, cool. And so in regards to some of the on site, you mentioned, you might do a little test on a small sample size, and see if it works, and then roll that out across the site. Do you have any examples of of stuff that you’ve done that has sort of had a good impact or the types of things that you’re doing?

Unknown Speaker 13:09
Yeah. So the way that we are approaching this is trying to do the highly, highly justed mathematical approach to an AP test, we know that the traditional AV testing SEO doesn’t works, you cannot just separate the traffic to a single euro, Bb, what we did is because we have we have a very large website, we can take, let’s say 1000 years, I get all the traffic with a software URLs, and put it into a little messy little script that we wrote. And we will compare the traffic and all the URLs that get into the median. Now the cost the cost, well, you know, the median standard, we will pick those and then separated into two groups. And we will release the change to one group and then control what so that’s the approach we’ll take we usually have like 50 years 50 to 30 whereas in the test group and about 50 to 70 euros in the console, what are the changes that we we tried for example change because we there are there are theories sorry profiles, there are theories about having the exactly the same title HR, the page and that that will work. There are other theories that said you should have different title and of course it will read there will always be different because in the title you will have to plan things like that. So yeah. What were the one of the experiments with the that we ran like two years ago was just changing the the making the title and the h1? Exactly the the title Have you planned, of course, but it will be exactly the same. Are they performed really well. The problem with that is, when the websites scales a lot, you will find that there are pages, particularly with search pages that will have you will have search terms that are very similar to a category or to assess them. And then you have a whole problem that is just canonicalized in the head, or reusing the cannibalization that will decide like three hours or three hour podcast, because yeah,

Michael 15:38
I don’t know if you remember back in the day, eBay, when they had, they got a big penalty, because they had a lot of what were essentially doorway pages where they index search results. And it would be you know, like brown shoes, size 11 branches, save 12 branches, if they were a client of our agency back in the day, we had to go in manually, categorise pages, like they built software, and we had to categorise whether it was sort of relevant and should exist or not. We’re talking millions of pages. And it was a nightmare from an SEO sense, trying to get that site recovered from the penalty back in the day. So yeah, oh, yeah. Yeah. Big considerations when you’re when you’re working with a site the size of, you know, embargo elements, for example, with what you said 30 million odd pages. I imagine the Screaming Frog crawl probably takes quite a long time on that.

Unknown Speaker 16:30
Oh, yeah. That’s, that’s one thing that I, that I usually discuss we are as your friends like to you, actually. Because how much value? Is it? If you crawl a 30 million pages once? Because, yeah, let’s say you have a computer that can do that either, or to do it in the cloud, whatever. But it’s just so much that is how to actually understand. I believe that the value on this type thing is just, again, try to get a sample of the website, try to estimate from that. Maybe not crawling 30 million, but maybe crawling up 50,000 pages. And you can get an idea, because it’s all template. What’s what’s the, what’s the value of crawling a million pages to see all the titles? Once you crawl a couple of 1000? You can’t figure out the template. And that’s it. Your 900,000 will be the same.

Michael 17:31
Yeah, makes sense. And yeah, I wouldn’t like to be trying to slice and dice at 30 million listing Excel file, for example. So yeah, look, I’m, I guess you’ve got you’ve got good experience here working in an agency first, and then you’ve worked client side. I imagine there are pros and cons of each and things that you like about it. So with the working client side everyday, what are some of the pros, things that you really love about it, but then maybe some of the challenges that you might be having in your day to day as an SEO.

Unknown Speaker 18:04
So the thing that I tried that I liked the most about working in any house or working just for one product is that you can have, you have the context all the time about that product. And you can get deeper and deeper every day with a product and you can, you can crack more complex solutions for more complex issues. Because what I found when you’re working in agencies that you have just a limited amount of time for each product for each client. And you have to context switch every time you have a different client or you have a client. And it’s hard to keep track, if you have a if you’re working with a very large client. Sorry, with a very large product, it’s hard to come up with three very complex solutions. Because you don’t have the time. That’s it. But also, that very same thing is it’s also a con, because it’s so tired sometimes. And there’s so much represented in in most of the companies for these large companies. So you have to convince three different teams to change the title sometimes. Or if you if you need to know if you need to what happened in my previous company, we had to update we had to add a couple of weeks was not a couple of weeks was like three links on each page on on on a section that had like 3 million pages. So it was like 10 million links. But because we weren’t adding links on the on the shop front on the storefront the UX people said well, we don’t like those things. Okay, you don’t like why to children like that? It’s well because if you have links The people we end up clicking those links and going to worse yet, that’s why we want slicks. Then the product people say, well, we don’t like things, why do you not like those things because those links are in the place where there should be a call to action for different things. So just adding three links for us will improve that we wanted to prove credibility with the pro discoverability. Many of the things that we thought was going to bring like 1% more traffic, many millions of dollars, or teams, which I said, Well, no, we don’t whatever, because why, why they were complaining, because if they could, some of the complaints and concerns are valid, but it took us like six months to convince 10 different teams that we needed to do that. And sometimes in this case, was a big project. But sometimes if you wanted to test and iterate something, a WRC kills the experiment. Because if it takes too long, it’s like, why would you do it? But yeah,

Michael 21:02
yeah. So in a way, it sounds like you’re, you can’t just be an SEO, you sort of have to be a salesperson and like a Internal Manager to try and get things across the line, which Yeah,

Unknown Speaker 21:14
oh, yeah. And one of the many discussions that I happy with my SEO friends in Argentina is where the SEO team should see should should it see it in the product team? Should you see the marketing team should sit in the engineering team? Should it say bye, but its own entity? Just be this holy? team that oversees everything? We don’t know. The only answer that because like, yes, yes to everything. As your has to be in the engineering team has to be in marketing, it has to be in product, it has to be alone by itself. It has to be it has to be modelled pretty much anything and everything. So yeah, it’s just yeah. I am of the opinion, right now that if you’re working in a large product, as an in house, you have to set us up is your function becomes more of a product manager function. But yeah, that’s that’s sorry, I digress variously now.

Michael 22:16
That’s, that’s really interesting. I sort of can see how, really, across all of those functions, SEO needs to be front and centre, you know, people’s minds. People need to be educated in SEO, a product manager needs to be engineer needs to be so that they’re giving thought to that, you know, what we do here has an impact over there for argument’s sake. And if it’s all siloed, that’s not going to happen. So it’s almost like everyone needs to be an SEO.

Unknown Speaker 22:44
And yeah, and yeah, and the educational piece, talking to everyone in the company that you’re doing SEO that there is a team that does SEO is very, very important, because you will find people that credit book, or they read a blog post, or that they did SEO five years ago, and because they did five years ago, they say, Well, I know SEO, I used to be an expert. So my opinion matters more than you that you were hired as an SEO. And yeah, that’s that sucks. Hear that’s one thing. The other thing is that if you if you’re not telling everyone that is your says that they should be looking after things that happened in the SEO side of things, so that could impact the good. You may end up that this is something that happened six months ago, you may end up with your homepage no indexed for a week. Wow. Yes. Believe me, that is stressful.

Michael 23:46
So did you did you lose much from that? And did it take a long time to recover? Or did it rebounds pretty quickly?

Unknown Speaker 23:53
It took us a week to find that. It was yeah, it was two or three. But we were lucky because the way that embargo is set up is that you have your embargo elements, it’s it’s a subdomain. And you also you have the main domain with the blog and things like that. So the the, the pricing page is on a separate section. So the homepage was not index was only the homepage. But it so ended up showing all the pages and they are showing the main page institutional page, then the pricing page, it was like switching with other good pages. Technically, we didn’t lose traffic. We didn’t lose revenue. However, how bad it is, if you’re an SEO that your homepage is not indexed. Nice, yeah, that’s so embarrassing.

Michael 24:48
And was that something that sort of happened? Like, I guess externally, like, you know, developer or something made a change or something?

Unknown Speaker 24:54
Yeah, no, they weren’t updating the terminal API’s. They had managers in metadata. It Was it was a good work, but they didn’t know that that would impact the the robots noindex. Yeah, they didn’t let us know that that was happening. And we didn’t check, of course, because we never knew you cannot be on top of every single page. But yet that way, we learned a really valuable lesson that we how to set up a monitor to at least 10 or 100 pages that we value the most. Yeah, tracking can only cause robotics, the HTTP headers, pretty much everything.

Michael 25:36
How are you doing that? If that’s something you’ve built internally like a crawler, or you’re using a tool for that?

Unknown Speaker 25:41
We started with a with a third party tool, because we needed something quick. And then when writing a script for that, yeah, that yeah, that checks. We check everything that it’s in a way owned by the SEO team. And we are responsible for that. So of course, the canonical title meta descriptions, the HTTP headers, if something changes, because you in the HTTP header, you can add canonical, you cannot. No indexes, nature flag. So if things change is there, if that if the schema markup changes, because sometimes they just get removed, or there’s a new Euro thing so that if the images on load, or that we have a check, daily check. It’s ultimately we had an automatic email that says, hey, out of the these 100 euros, we’re tracking this 500 An hour on this thing. Go check it out.

Michael 26:42
Yeah, very cool. Love it, we’ve we’ve built pretty much the exact same thing in our agency, and then it, it finds alerts into Slack. So we know and then it also takes snapshots of the website, and like the code, yeah. And then when we log into our dashboard, it will highlight in green or red, the stuff that’s changed as well. So I guess there’s something that you could probably add to it if

Unknown Speaker 27:07
we can get more work. That is, that’s fantastic. Yeah, that is a thing. I love that. But in our case, we didn’t do that. Because of time.

Michael 27:18
Yeah, of course, of course. Yeah. Well, you touched on education there, which, obviously is a big thing, not not just for educating like other people in your organisation. But I guess for you, as an individual, you know, as an SEO, as someone working in house, with SEO constantly evolving, you’ve got to constantly be educating yourself, where do you like to go to learn and I guess grow your skills in SEO? Any people you follow sites, you read podcasts that you listen to that sort of stuff?

Unknown Speaker 27:51
Look how hot take on this. I believe that 99% of the content that is pulled out regarding SEO is not useful content. But why is that because everyone has their own agenda. Every single article that everyone writes, they are trying to sell you their business, they’re trying to sell you something. And if you have that, that makes sense, that makes sense for that. And I did that if I was in the Indian situation, I would do that I would do the same. So because of that, it’s really hard to have one flow website that you can actually follow and see all that. The same happens with podcasts, multiple constraints, they try to sell you whatever they’re selling, or they try to call it sponsors. That’s why I like your take of targeting the podcast because we let’s talk about SEO. Let’s talk about what how you do things instead of just talking about the huge success that you had three years ago. Now that doesn’t work for me. How sorry, run over.

Michael 29:07
Okay. Yeah, yeah.

Unknown Speaker 29:11
What do I do to keep up to date? I have three three newsletters that I have. One is the SEO RBA. The formal letters, just letter by letter Aleyda, the queen of SEO. I love her. And then there’s another one that I talked about. So I usually get those newsletter in the Sunday, Sunday evenings in Australia, or Monday mornings, and that’s fantastic because you start the week with a curation or things are happening. I follow a bunch of people on Twitter, because Twitter is where everything happens in this year. And yeah, outside of that, having a good network of people where you can bounce off ideas is the best thing that could happen. I was lucky enough to have a good a good network of people in Argentina that I still am in contact with. We have a WhatsApp group where we just talk about SEO. And we rant about things. The same, I have a really small group of people that I that I try catch up regularly here in Australia. And yeah, they actually they run the the Milan SEO meetup and the mirror, yeah, Nick Peter, to Peters actually, they are just fantastic, extremely talented people. The good thing about having the close network of people is that you can, you can trust them, and you can, if you trust them. I like I like when I have trusted people, you can just say numbers and say the clients that you’re working with. So because if you are always saying oh, well, I have a client that has many million pages, and they have now it’s just it’s hard to actually have have a feedback from them. But if you say well, I have a claim be displayed has 80 million pages, they have this X seven percentage here are things that you can start to dissect the issue. And then you can bounce bounce ideas with them saying, Hey, I’m try this didn’t work. But I’m thinking of doing this. How do you think about this? That’s that’s the best that you could have. That’s how you learn the most. And then experiment. Just try things. Don’t be afraid to fail. We all are afraid to fail, of course. But that’s that’s life. I am I am of the opinion that no one knows this, you the only way to know is to always just to experiment. Because we don’t know the actual impact of SEO, which is it’s all bets. And every we know that certain certain recipes work. But if they work in the past, but we when we were implemented those recipes, we didn’t know if they will work. Because it worked. Now we say that those are good recipes. But yeah, so yeah, just the herbicides

Michael 32:15
different, isn’t it? Like every site is a blank canvas and what worked on one may not work on the No, that’s why I personally find SEO so fun and engaging and a challenge because there’s so many different ways of doing things and you can be creative, but you can also be analytical, and you really just have to get your hands dirty a lot of the time and try things.

Unknown Speaker 32:36
Yeah. 100%?

Michael 32:38
And do you do much by way of like with websites, you know, on the side away from your day job? Are you building sites, affiliate sites, you know, trying to test things out in that sense, or is it?

Unknown Speaker 32:50
I used to Yeah, I’m, I gotta be honest, I stopped doing that when I moved to Australia, because it takes a lot of time. It’s really fun. And you can learn a lot by moving to a new country is just it takes a little time to takes a lot of effort for me was moving to a new country, a new language, new culture, new everything. So I decided to stop playing with that for a bit and then build my life and then move back to that.

Michael 33:24
Yeah. Awesome. Well, look, it’s been really awesome talking to you guests on it. I think that’s been a really good introduction to yourself and how you approach SEO. But what I’d like to do is everyone that comes on the show, I asked the same three questions again. So they’re the same every time it’s really cool to see the different way people talk about things. Think about things. So the first one is, what would you say is the most underrated thing or tactic in SEO? internal linking? Yeah. Cool. Okay. Pretty much. I think that’s my answer to, but what do you think the biggest myth in SEO is?

Unknown Speaker 34:03
Oh, oh, I wish I really did one hot tech today. Should I go for a second one? First? Ah, SEO tools through SEO Tools report. Yep. Yeah. That Well, it’s, it’s not a myth, but it’s very, very. People use it wrong wrongly. So they take that whatever the SEO tool is giving you as report, they think that’s the Bible. And they have to let go. That’s no, that’s bad.

Michael 34:38
Yeah, we’ve had lots of clients over the years. When they put Yoast in and it has a little green you know, the traffic lights and they go I’m agreeing my SEO is done. I’m ready. You know ready for all my traffic.

Unknown Speaker 34:49
Oh, yes, man. That’s that’s a fantastic tool. But it’s it costs so much harm so much.

Michael 34:56
Oh, yeah. Oh, yeah. It actually used to be like really good. It was my go to. And then they sort of dropped the ball a little bit when you know, when they started indexing ISO images were sort of their own pages that would be crawled and ranked. And, anyway, we won’t sit here and trust us. But I do agree there is a temptation there just to take what these tools say as gospel and not really think about things and test things and try things. But on that note, my next question is about tools. Because, you know, every FAA loves to use tools to get the job done. You’ve already mentioned Screaming Frog before, but I guess in your world, if you had to pick three tools to get the job done, what would be your go to Arsenal?

Unknown Speaker 35:38
Hmm. Okay, so number one, Screaming Frog, obviously. But I’m, I had to make a few few comments on this. I’m working on very large websites, very large, more than 1020 3050, sometimes 100 million pages. Because of that, Screaming Frog doesn’t just simply run on on on your local machine. So I would say Screaming Frog, but on a cloud server, AWS, whatever you want to you want to do, that works fantastic, as best you can do, then I would, too, I would say SQL or something at some query query language, to query the Luxor file, whatever logs or a file that you could have, depending on on your server configuration, things like that. And then spreadsheets. Plain and simple. Again, this is these are these are things I do because I work in large websites and connecting Eritrea for SEMrush. But I don’t even fortify of the pro these tools to these very large website. One is stupidly expensive, stupid offensive, talking hundreds of 1000s of dollars per year. And two, they often flag errors that shouldn’t be errors or flag things that are okay that are not okay. Because they don’t know, they don’t know all the problems that are in this massive platform. And you can add, if you know that there’s a problem with economical, and it’s going to be fixing to spreads. You cannot tell a friend saying hey, don’t like with this. You have to you have to go through pages and pages and pages and saying how you have a candidate goes wrong. Yeah, I know. Shut up.

Michael 37:29
Yeah, and now with a trash like the amount of credits that you have to use, I don’t know if you’ve seen the pricing changes.

Unknown Speaker 37:36
But hey, I have not, it’s not my my goal to throw shade against these tools. They are fantastic tools. I use them regularly. And I want to say daily, but use them at least once a week, because they have really good information. But it’s information that you you have to handpick How to know what you’re looking for, and what you want to do. Personally, I use them a lot to do competitive analysis. Because that’s that’s the best way to do it quickly.

Michael 38:08
Yeah, but yeah. Well, look, it’s been really great chatting with you this afternoon. I guess if you mentioned Twitter before, if people want to connect with you after this, that’d be the best place for them to go to say hello.

Unknown Speaker 38:21
Yes. 100% on Twitter or LinkedIn. I do have a Facebook, not fivers, Facebook, I do have an Instagram page has just forever, actually, because because I’m in Australia, most of my friends and families in Argentina, I use my my Instagram page as a way to send them to tell them that I’m alive. So I’m posting once, once a week, post a story once a week or possibly post that actual post once a month saying hey, I’m doing this

Michael 38:59
I like it. I like it. And then that way it’s sort of in lieu of a phone call if you if the timezone is not working for you that day.

Unknown Speaker 39:06
Oh, yeah, no. Time Zones religion teen are horrible. Is that right now? It’s like 12 hours of difference. Yes. But yeah, I’m in Twitter. In LinkedIn, you can find me with my name and my last name, Gustavo Rivera. All together. Yeah.

Michael 39:23
Beautiful. Awesome. Well, it’s been great chatting with you, mate. Thanks for coming on the show and have a great afternoon. Thanks, everybody. Yeah, thank you.

Unknown Speaker 39:31
Thanks for listening to the SEO show. If you like what you heard, don’t forget to subscribe and leave a review wherever you get your podcasts. It will really help the show. We’ll see you in the next episode.

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