SEO... But Stolen From Social

MICHAEL:
Hi guys, Michael here. Do you want a second opinion on your SEO? Head to theseoshow.co and hit the link in the header. We'll take a look under the hood at your SEO, your competitors and your market and tell you how you can improve. All right, let's get into the show.

INTRO: It's time for the SEO show where a couple of nerds talk search engine optimization so you can learn to compete in Google and grow your business online. Now here's your hosts, Michael and Arthur.

MICHAEL: Hello and welcome to the SEO show. I'm Michael Costin and I'm joined by.

ARTHUR: Arthur Fabik. I didn't think I had to announce myself. I thought you were going to do it.

MICHAEL: Well, you've bitched and moaned in the past about not letting you announce yourself. Now I do. And you, you fry on the spot.

ARTHUR: Oh, I didn't fry. I'm frying now because you put me on the spot. Yup. I did. How are you doing? How's the, how's your, I don't know. Let's talk SEO. We've got an exciting episode today.

MICHAEL: Well, I wanted to boast about the Superbowl before we did that. Did you? Yeah, it was cool.

ARTHUR: I don't know if it was cool. Last two minutes were a bit questionable.

MICHAEL: Did you decide which team you're actually going for these days?

ARTHUR: No, I haven't. I was going for the Eagles. I go for the Chiefs just because you go for the Chiefs. But I think that that last, the holding penalty was bullshit.

MICHAEL: Well, it was, he held him.

ARTHUR: He didn't really hold him down though, did he?

MICHAEL: Yeah. He tugged on his jersey. What was not cool about it was that they hadn't called that sort of stuff or game, which, well, that's the thing.

ARTHUR: Yeah. And with two minutes to go tied up at 35 each, like, yeah. Would you say that it decided the game?

MICHAEL: I don't think it decided it. No, because they let like, they let a punt return to run nearly the length of the field. And that wasn't the ref's fault or they, you know, What else did they do?

ARTHUR: Well, there's just a lot of like controversy and people saying that it's rigged and scripted and I guess stuff like that doesn't really help. No. It was a good game up until the last two minutes. Enjoyable. Congratulations. You did well. Thank you. I put a lot of heart and soul and effort into it. I'm sure you were wearing your Patrick Mahomes shirt.

MICHAEL: I had a generic Chiefs shirt on that day. Couldn't find my Mahomes one.

ARTHUR: But it was cool. Good halftime. Good enough halftime show with Rihanna.

MICHAEL: Yeah. I was, I was underwhelmed.

ARTHUR: Did you watch it underwhelmed? I was just whelmed. Did you watch any of the commercials from the States? No, not one. It was a good one with the breaking bad for the corn chip. I sent it to you. Never watched it. It doesn't matter. No, it was a really good one. Breaking bad kind of stalled the two guys. I can't remember their name. Heisenberg and Jesse, Jesse. And they were like making So they're making drugs or making like chips and it was the Mexican guy from season one. Yeah. Okay. Isn't it as well. So it's pretty cool. If you watch Breaking Bad. Anyway, we're not here to talk about Superbowl.

MICHAEL: What are we, I tell you what we're here to do this week. We're here to present another episode of Stolen. Stolen from Social. Nice. Yep. We have been on social media, looking around at stuff that we think will be fun to talk about. We have a few topics that we've stolen from social. And the first one's pretty funny. It is one of the best cons, one of the most nonsense cons I've ever seen, but you have to say fair play to the guy for being able to pull it off. If it's true. If it's true. You can't believe anything you read online, but let's assume it is true.

ARTHUR: You probably not believe anything you read online, but anyway.

MICHAEL: Yeah. So this guy said, I recently moved to a new company that sells goods to several European markets and found out that the SEO guy has been traveling to one of our target markets just to upload posts to Facebook. He insists on that doing this gives our business and social profiles better reach and ranking in the eyes of the algos, in inverted commas. So this guy has managed to convince his bosses that he needs a company paid for trip to, well, let's say he's in England. He needs to go off to Germany or Estonia or France or Spain just to upload posts because it will help their breach.

ARTHUR: What a genius. You've got to appreciate the, um, the, yeah. I mean, if they fell for it, good on him. Yeah. So, um, this actually, do we have any clients in Europe by the way?

MICHAEL: Uh, yes. Okay. You're not getting a trip.

ARTHUR: Okay.

MICHAEL: We know better at the SEO show. This used to be a thing with, um, tagging like meditate metadata in images for local SEO. I don't know if you remember that, but like you could tag the, when you upload a photo, the metadata can have the location that was taken in. Is this Facebook you're talking about? This is to the web, just a photo. Right. So let's say you upload it to image or something like that. What year are we talking?

ARTHUR: Oh, many years ago, many years before my time, maybe. Might've been around my time anyway.

MICHAEL: It was nonsense anyway. I'm pretty sure. But yeah, the, the idea was that you could tag the photo with location data and it would be a ranking signal. This guy is taking that to the next level.

ARTHUR: Well, yeah, I guess the cheaper option would be to use a VPN and post via VPN from that location. But Hey, if he gets, if he gets free trips out of it, good on him.

MICHAEL: Yeah.

MICHAEL: I like the first comment. So this one was from Reddit and the first top most upvoted comment was this guy's the goat of scamming lol. I'm actually really impressed, which is true.

ARTHUR: This reminds me of, um, one of our colleagues from DGM. Yeah.

MICHAEL: We've had a colleague in the past. I could always find a little angle. And, um, we thought he was the best SEO angle scammer finder of all time, but this guy takes the cake.

ARTHUR: Hey, it might be him.

MICHAEL: Maybe anyway, wouldn't surprise me. All right, well let's move on to the next one. What is the next one? Ah, it's this one. Someone else on Reddit was asking when will Google ads take over the entire page one? Because at the moment there's a ton of ads there. They say, is it just in my head or is Google allowing more and more paid ads per SERP? It seems like half the first page is ads sometimes. How long will it be before the entire first page is ads? Do you think that will ever happen?

ARTHUR: That's a good question. I think, no, I don't think it'll ever happen. I think they'll move to infinite scroll before they, ever do that. Yeah. I can see, you know, page two, three, four, not being a thing in the future. And they're just having infinite scroll. Like some websites do. Yeah. You just keep scrolling basically. And then they'll just have ads nestled in between the organic listings, make it really difficult to determine which one's organic, which one's an ad. Yeah. People won't know they'll just be clicking. And I guess the unsavvy or not Google savvy people won't know what they're clicking on. So yeah, that's, that's where I see it going.

MICHAEL: And that's been there, I guess, approach all along. My ads used to have a big yellow background. Then they had a green ad label.

ARTHUR: I like looking at SERPs in the past just to see how much it's kind of, cause you don't notice that it's incremental changes, but going back even five years ago, 10 years ago, 2010, it looked completely different. Yes.

MICHAEL: The ads were very clear cut. There was no shopping really. Yeah, there used to be ads on the right hand side as well.

ARTHUR: Yeah, on the sidebar little banner. Yeah, I remember.

MICHAEL: But I agree, I think it will, that's definitely the next thing that's coming on desktop.

ARTHUR: And they're testing it because it happened to me this week for a search query. I can't remember what it was, but it was infinite scroll.

MICHAEL: Yeah. And Google's under pressure or Alphabet, the parent company to keep their share price up, to keep showing growth. Where does that come from when they're already printing money hand over fist and dominating? Ads. Ads more, showing more ads. So yeah, infinite scrollers. what we think. Um, someone, an interesting comment in that thread with someone saying the only reason people tolerate being listed in search engines with their content at all for free is because the benefit they get from SEO, you know, they get traffic. So they're happy for the search engines to, you know, scrape their content or use their content. And if that goes too much the other way, then people will start blocking Google's crawlers and you know, potentially it could hurt Google in the long run.

ARTHUR: So they walk that balance. If they're not listing their sites, why would you want Google crawling it?

MICHAEL: Yes. Yep, exactly. Well, if all they're doing is stealing, like that's the other thing with AI now, you know, just basically hoovering up data from across the web and answering questions, where is the incentive to create really good content that answers questions, if only to have it stolen by these search engines and this AI and get no benefit from it, no traffic. It's going to disincentivize people creating content. Precisely. All right, well, let's move on. I read the next one because it's one I dropped in there and it was a little rant I wanted to go on. Okay.

ARTHUR: I love a good Michael rant. I don't even know if it's a rant.

MICHAEL: It's just a bit of whinging. Let's say it's some whinging. This is by Cody Plofka. That's a fun name to say. Plofka. At Cody Plof on Twitter. Plof. The cloth. Yep. So he said this might not be popular, but I'm very short TikTok between DAU plateaus. So daily active user plateaus and the security concerns. I think TikTok has peaked and is going down fast. I think it's a lot easier for an existing platform, Instagram or YouTube to gain shorts dominance than it is for TikTok to do SEO or statics. What does it mean by very short TikTok? Short as in, if you're buying stock, if you hold stock for the longterm, you think it's going to go, you're thinking long.

ARTHUR: Yeah.

MICHAEL: He's saying he's short. He does not rate TikTok.

ARTHUR: Okay. Interesting. Well, how,

MICHAEL: Let's hear your rant first. Well, I just hate TikTok. Really? Yeah. I think it's a cancer in society. I think it's probably a spy tool.

ARTHUR: It's definitely a spy tool. Someone was, I can't remember where I read it, but they were saying that the algorithm in China is very different to what the algorithm like is like. in the US and in China they show like different content to the youth to try to like bring them up a specific way. Whereas here they just show people dancing and just random junk. And like kids minds are just getting warped and their attention spans are getting shorter and shorter because it's like really short form content. then they can't focus on anything for longer than like 10 seconds because they're just used to scrolling up and up and just watching these videos. I use Reels, like I like it. I don't use it often, but maybe like five minutes a day in the evenings, I'll sit there and just go through. I don't hate TikTok. Like some of the content is good, but a lot of it's junk.

MICHAEL: Sure. Yeah. Overall, overall though, that the fact that it's just jamming stuff down people's throats on such short attention spans and I don't know, just people dancing in public. Well, I guess there used to be, used to be a crazy person for doing the stuff that a lot of people do now on TikTok. Oh yeah, definitely. But anyway, I'm just, I'm an old man.

ARTHUR: I'm not a fan. I'm getting old too, but I mean, he goes here like an existing platform such as IG or YouTube, you know, look what happened to Snapchat once IG started doing stories. I don't know anyone, like I'm probably not the target demographic anymore, but I don't know anyone that uses Snapchat.

MICHAEL: I read that Snap has actually increased its daily active users in Australia recently. Oh really? Somehow, wouldn't be us. Younger kids, yeah. But look, TikTok has basically, its daily active users have started to plateau or even decrease. So they're sort of not really able, they're not growing as much as they were before. And lots of, you know, on the advertising side of things, meta still dominates in terms of actually being able to get results from your ad spend. The performance on TikTok's not there. You spend a lot of money, you get all these views and stuff.

ARTHUR: Kids don't have money. It is what it is.

MICHAEL: Yeah. Basically, I just wanted to call that out. It's not even anything to do with SEO. It was just a little chance to hate on TikTok a little bit. Do you think it's peaked? Um, probably. Okay. It's got like, I don't know, maybe there's still market out there for it to capture younger Parker. I think older people more reluctant to use it.

ARTHUR: If you're not on Tik TOK now, I don't think you're ever going to get on Tik TOK.

MICHAEL: Yeah. And I think it's going to get regulated.

ARTHUR: And the only reason I'd get Tik TOK is not to post content, but just to consume content. So most people that are using Tik TOK aren't actually making content.

MICHAEL: Yeah. And they're not being paid that well for it on there.

ARTHUR: Whereas like YouTube pays you a lot of people are moving from tick tock that build a following, like a massive following, like 1.2, 1.5 mil onto other like social media platforms to monetize it because like they're not making anything from tick tock. They might have a huge following, but they need to move it across to different platforms to make money. So Twitter making noise about paying content creators. So maybe if they start paying them properly, you never know.

MICHAEL: Yeah, hopefully they stuff it all up and disappear. Time will tell.

ARTHUR: Geez, you really hate TikTok, don't you?

MICHAEL: Let's move on to the next one. Um, this was a Twitter post, a tweet. What do you kids call those Twitter posts? So this was by niche site lady. Yesterday I use chat GPT to write a blog post dot, dot, dot. It went straight to number one in Google and got 3,500 visits in the first 24 hours. I don't believe that. Head blown emoji, head blown emoji. Here are the details so you can try this method yourself. You don't believe that? 3,524 hours. I don't know. It depends on what it was. Pretty quick. Depends on the site she's posting it on too.

ARTHUR: Well, yeah, true. Oh, okay. Maybe I do believe it. And the keywords it ranks for. Actually, I don't believe it. Just do some keyword research. Maybe, who knows? Anyway.

MICHAEL: Well, anyway, here's what she did. I thought the process behind it was pretty cool.

ARTHUR: Would you like to go through it? Let's go through it. Educate me because I haven't actually read this tweet. It was a thread.

MICHAEL: So she said she came across an air table with company data. So air tables like a SAS tool can store data, database type tool. Google can crawl air tables, but they don't rank very well at all. She knew that this data would do much better as a blog post, but putting all of that data into a massive 3000 word blog post was a big job. So she went over to our friend ChatGPT to help. So basically put all the data into chat GPT and one section at a time, cause you can't put, you know, a huge amount into chat GPT. And she asked to make it into a paragraph. And because she had fed the AI all of the facts, she knew that the output would be factually correct. So it was just a matter of turning it into a paragraph that was nice to read. And she used chat, GBT to write a title, meta description and intro to that article, put in a few stock photos and then published it on her website. Then send out an email to her list with a link to the article to get some traffic through to it. I have, you know, heard that, you know, getting some traffic through to an article can show Google that, you know, it, has a bit of traction and deserves to rank, which will help it spike in the rankings. Yep. The next day she says she saw a spike in analytics and was shocked to see that it was from new this post and traffic going to it from Google. Yeah. Three and a half thousand. I wonder if she's including the traffic from her, um, maybe hasn't really made that clear, but that's pretty cool use of chat GPT, right? Finding data and turning it into a blog post without having to do too much work yourself.

ARTHUR: You make a very good point. What if it was all traffic and she's just, yes, I made a mistake.

MICHAEL: Cause a lot of these people on Twitter that post threads like this, uh, let's assume trying to build their following. So saying three and a half thousand visits from Google mad. Well, she didn't say from Google. She just said three and a half.

ARTHUR: Yeah. I mean, I could write that without any kind of like, well, you did say you're going to build your Twitter account.

MICHAEL: Now how's that going?

ARTHUR: I was actually looking at yours. Yours is pretty barren these days. No, I posted yesterday. About meta? No. Yeah. That's another thing I like to whinge about. Meta verification was that we met a support. Meta support. Yeah. I didn't like going back to what niche site lady or whatever her name was said. I mean, that makes, doesn't surprise me. She used AI to write three and a half thousand words of content and it's ranking like so. Yeah. Yeah.

MICHAEL: Well, no. Hey, you're hating on a little.

ARTHUR: No, no, no, no, no, no, no, no. I'm not hating on it. I'm just saying like there's no reason why it wouldn't rank like.

MICHAEL: Hmm. But the cool thing is the fact that she's done it very quickly and easily.

ARTHUR: Yeah. Which is, I guess the whole point of using tools like as chat, such as chat GPT and like Jasper leveraging it and writing content quickly. Like we've got another post from Reddit that we'll talk about after this, which is I guess the opposite, but well, do you want to do that one?

MICHAEL: Because it segues pretty much if you need a segue from one niche SEO person to another, this is a pretty good segue. Actually, I was referring to the one after that, but we can. No, you're not. Niche site lady into.

ARTHUR: Yeah. Yeah. Sorry. I'm just got my stuff mixed up. So post from Anton at Anton underscore Lex Alton.

MICHAEL: Gotta give credit where credit's due. It's also a tweet, not a post. I think we covered that last topic.

ARTHUR: Onward. So the niche SEO industry will be dead in 18 months or less. Anyone can basically auto-gen a complete vanilla site now. So the niche sites that will last will have loyal followers, build on real trust, authority, and experience, invest accordingly, and you'll have a lasting digital asset. Hmm.

MICHAEL: So he's basically saying the opposite. Yeah. He's saying the niche site ladies of the world that are just churning out AI generated articles based on stuff they saw online will in time be wiped out.

ARTHUR: If they are. Yeah. If Google decides to wipe out AI content, but they have said, come out and said that they won't be doing that.

MICHAEL: Yeah. Well, not even AI content. It's just, um, content auto-gen a complete vanilla site now vanilla he's saying. So just because a lot of the AI content is content for content sake, it's just, it's not that engaging. So I guess that's the angle he's going with there. Right. So the whole niche site world, right? These people publish articles on content, on topics, and then they put ads in there and they make money on the CPM. So paid per thousand impressions. And in time, all of that's going to fall away because A, AI will answer questions. So there won't need to be a lot of traffic going to these sites.

ARTHUR: Have you seen Bing bot or Bing chat? I have not even used it. I've tried to get access to it, but they need to whitelist you or something. Oh, okay. I wanted to try it out today, but apparently it's quick and good. Anyway.

MICHAEL: Well, what I, what I wanted to say, um, Viperchill, Glenn Alsop also tweeted something that is a bit related to this. He didn't chime in on this thread. It was his own, but he was saying he did a deep dive and, um, there's a business called dot dash Meredith and they own more sites in the top hundred overall domains in terms of traffic than anyone else. They have 16. And they had an earnings call recently where they were asked how they feel about AI affecting SEO. And the general gist of it was that there's a big difference if you want to draw the line between commodity content and differentiated content. So commodity content is just stuff that's churned out by AI where it's just paraphrasing what's already out there basically, but not having any tone of voice or humor or interesting angles or any sort of compelling aspect to it. Yes. Then there's a differentiated content, which has all of that stuff. You know, it's a real brand. It's written by experts and it's got that behind it. And they're saying that, you know, 50% of traffic doesn't leave Google anymore. People will search something and Google just answers it right there in the search results. Yep. for the traffic to leave Google, you've got to be offering something compelling and good and different. True. And if you're just churning out content with chat, GPT and Jasper to check up on a niche site where it's just, you know, best sewing machines and it's articles on sewing machines and you're expecting to make money from all the traffic, you know, add ads being served up to that traffic. Yes. That's the model that this guy is saying will be dead in 18 months.

ARTHUR: Yes. Do you agree with them?

MICHAEL: Kind of. I lean more towards, I don't think it would be dead, but it will take a massive hit. And a lot of the ones that are successful will have to transition to being more proper brands rather than just a niche site.

ARTHUR: Okay. But going back to, I guess, let's just say it is a niche site for sewing machines. someone's used AI to write copy and they're reviewing sewing machines, right? What difference does it make if it's written by AI or a person? Like what's going to make the person written copy more engaging than the AI copy? Yeah. This is my question. Yup. Well, and how do you make like sewing machine reviews engaging? Yeah, you don't.

MICHAEL: Well, that's the thing. Like, but what, what, what this guy's getting at is in time, If someone just has a question, what is the best sewing machine for, I don't know, sewing machines.

ARTHUR: Doing a hex pattern, if that's a thing. Yeah. It would just be a response.

MICHAEL: Straight in the search results. Those niche sites won't be getting that traffic anymore. So then they won't be.

ARTHUR: It's kind of like what happened with lyrics and things like that, when people would always go to like ADZ lyrics or whatever the sites were, and they just got wiped out because the lyrics were now in the SERPs. Yes.

MICHAEL: The same thing. Straped by Google from those sites, shown in the search results. Tough luck guys. Basically. Yeah.

ARTHUR: It's pretty outrageous. I guess that's, what's going to happen with like Bing bot and like Bing chat and things like that. Yeah. People who don't have time and can't be bothered.

MICHAEL: And if there's like five sites on sewing machines or with AI generated content, that it's all paraphrasing the same source material. Yes. And then there's one absolute guru of sewing machines has just crafted like just a beautiful, imagine being engaging article machines. Yeah. just knows everything about them and people like that one better. They stay on it longer. The user, like the intent or user engagement signals are stronger than that one will probably do better.

ARTHUR: I think when it comes to reviews, people watch videos as well. True. Like I look, when I look at laptops or tech reviews, I don't read them. I will go on YouTube and I have a bunch of like YouTubers that I follow and that's where I get my information from. So I can't remember the last time I actually used like an actual website with copy and content to read a review.

MICHAEL: Cause we know their affiliate websites most of the time and just, just count what they're saying.

ARTHUR: Like I'm sure I have, but I mean like my go-to is always Google, sorry, YouTube, but a lot of them.

MICHAEL: That's more like reviews, but there's a lot of niche sites where they're more informational sites. So it might be best bush walks in Sydney. Yes. And they have the top 10 bush walks and they've just plastered in like AdSense all over it to make income off the ads. Yeah. Those types of sites. I think they are going to be shaken up pretty big time over the next 18 months.

ARTHUR: Yeah.

MICHAEL: Okay. Moving on to our last one. I'll let you do this one. It was one you dropped in.

ARTHUR: Was it?

ARTHUR: Okay, this is a post on Reddit by, I can't even read his name, what is it?

MICHAEL: Uyenovich2, Uyenovich2.

ARTHUR: So yeah, staying on the topic of AI and AI content, the Reddit post is titled, anyone else lose their SEO writing clients to AI recently? Let me just zoom in, cause my eyes are really bad. unless you want to read it. Yeah, I can read it. Okay, now I've got it. So he's posted and he said, I lost almost all mine within a week. So all his SEO writing clients that is service for years, AI is replacing content writers and SEO specialists. A client before firing me said they can do 2K words within 30 minutes at the price of $1.01 by using custom AI tools, such as chat GPT. Is this possible? Well, I guess it is possible if it's happened to him, so. I don't know.

MICHAEL: I said two K words, a dollar, a dollar 10. That's not very good earning for whoever's creating it. They'd have to be banging out an article a minute or something to make 60 bucks a minute, an hour. Sorry. Hmm. But anyway, like, yes, it's possible. We'll sort of ties into what we were saying before about, um, vanilla content. It's going to be just think about the sheer volume of content that's going to be created over the coming 18 months by AI. Like it was, there was already. so much content going out that Google would have crawling and indexing problems. And now it's just going to go into overdrive. So there's going to be a lot of stuff that's put out there that just sits there in a void, you know, in the darkness, never being seen by Google or people, which would be a lot of this low quality junk. But if you're losing your clients, then he needs to change what he's doing. He needs to start using AI himself to improve his processes, right?

ARTHUR: Well, I assume so, yeah. Like chat GPT and all these other tools should be just supplementary tools that you use that you can scale and rather than writing one article, you can write 10 articles. Yeah. You don't have to use it to write the whole article. You can use it to write an outline or you can use it to rewrite certain paragraphs or if you get stuck. use it as like a brainstorming tool. That's what I do. I also use it to improve stuff that I've written. So I'm not the best writer in the world, but if I'm writing like a paragraph and I think this could read better, I'll chuck it into chat GPT and say, you know, make it read better basically. And then it gives me different variations of the same content that I've input, but just better. So I can definitely agree. Like a lot of these, SEO content writing tools like SEO content hero, I don't, it doesn't matter what they are. A lot of the content that they would provide, especially the low tier content was junk, like very, very hit and miss. I'd say like nine out of 10 times, you would probably want to send it back. So this kind of wipes out tools like that. And I think now they've got their own like draft, which was content fly, have like an AI option where you can actually write your own content. You still pay. because they've realized that people are now gonna move away from cheap copy to AI, write it themselves. Because by the time I write a brief and send it across to them, I could probably have the article written.

MICHAEL: Yeah, I was gonna say like, if your clients are firing you en masse because they can go buy copy 2K words, 2000 words for $1.10. Yeah, I don't get that.

ARTHUR: I don't know what that is.

MICHAEL: They're probably terrible clients as well. Just bottom of the barrel type work that you're doing. So you as a human need to be adding something or, you know, operating at a level that AI can't get to. So whether that's niching down with your expertise or writing sales copy, which AI may or may, you know, it's pretty good at that too.

ARTHUR: It is good at that. Like you can get it to write landing page copy. Like you might not use it word for word, but just an outline. Like it will give you the headline or give you USPS or give you benefits or give you whatever you needed to. So that's a great tool.

MICHAEL: Yeah. Yeah. So I guess, yes, people, this guy's losing all his clients to AI.

ARTHUR: Yeah. I reckon more people will too. It's going to be an interesting time. So you need to kind of pivot and adapt and. Yeah. Right. Better copy. Maybe. I don't know. I don't know what type of copy this person's writing, but. Yeah.

MICHAEL: Well use AI. They should be using AI themselves. Yes. To speed up things. Yeah. And then looking where's the angle for them to add value over and above bottom of the barrel AI content.

ARTHUR: Yeah. Did you see one of the responses that I put below there? Yes. Can you read that? I can't read it out my.

MICHAEL: Well, they're saying, this guy says open AI, GPT. So Jasper AI plus Grammarly plus brain juice. I don't even know what brain juice is.

ARTHUR: That is his own brain juice. Everything's automated now.

MICHAEL: Yeah. So that equals 10 X in productivity and quality instead of blaming tech for losing clients, use it to produce more and better content.

ARTHUR: I put that in there because I thought it was. Accurate. You know what I mean? Yeah. So you've got all these tools now to leverage. You're going to have to do more content basically. Yeah. It shouldn't take you an hour to write an article anymore. Nope. Maybe back in the day, maybe three, five years ago, but now you can do 10 articles. So it's just about adapting and scaling and. Yeah. He wrote here, anyone who doesn't use AI as an assistant is a fool. And I think he's bang on. Yeah. Bang on. Agreed.

MICHAEL: Um, anyway, well that is the last question that we have stolen from social for this week. So let's just wrap this episode up with our trusty sign off line.

ARTHUR: Happy SEOing. Happy SEOing.

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