Free Link Building Gold

MICHAEL:
Hi guys, Michael here. Do you want a second opinion on your SEO? Head to theseoshow.co and hit the link in the header. We'll take a look under the hood at your SEO, your competitors and your market and tell you how you can improve. All right, let's get into the show.

INTRO: It's time for the SEO show where a couple of nerds talk search engine optimization so you can learn to compete in Google and grow your business online. Now here's your hosts, Michael and Arthur.

MICHAEL: Hello and welcome to another week, another episode of the SEO show. I am Michael Costin and I am joined by Arthur Fabik. Hello. Hello. How are you doing? I'm good. I'm excited. What are you excited about? The fact that Broncos are 3-0 and they're on top of the table or talking about link building?

ARTHUR: Um, link building. I hate the Broncos, so I'm definitely not happy about them being on top of the table. You hate them. I do. Why? Why do you act surprised? You know I don't like them. No. Mainly because you like them. Because what's to like, to be honest.

MICHAEL: Track record of success. Great team. Legends have played for them over the years. Young, exciting team.

ARTHUR: I'm a Dolphin supporter, if anything.

MICHAEL: Well, we'll see what happens after this Friday. Let's not bore people with chat about rugby league, though. We're here to talk about something. Your favorite topic. Much, much, much more exciting.

ARTHUR: Your favorite topic, link building, link building, not only just link building, free link building ideas. If I know you, you love free stuff and link building.

MICHAEL: So yes, because link building is expensive, but if you can get it for free, forget about it. So we're going to talk about, what do we got? We got 10, 10 different topics here, about 10, maybe 11. If Arthur throws in his extra topic that he came up with just before, um, we're going to run through them. This is only going to cost you in terms of your time, not so much in terms of paying a website owner, right? Because paying a website owner is the shortcut to get links. Yes. This is a roll up your sleeves and do some work way of getting links.

ARTHUR: Yeah. So not everyone might have the budget to go out and do aggressive link building. So this is a good place to start for a lot of people, I guess, starting out or business owners. that want to get links to their site, foundation links.

MICHAEL: As they say in business, you pay with money or you pay with sweat equity with your time. So we're going with the sweat equity approach here and we're going to get into it. The first one, the first way to get a free link is giving a testimonial. What do you think about that one? I think it's a really good idea. We love testimonials in our business. We have, um, testimonial videos on our website. Clients talking about us.

ARTHUR: You love video testimonials more than free link building in the Broncos. I think I reckon that's your number one.

MICHAEL: I do get excited when a client says yes to it. Funnily enough, we haven't actually linked to any of our clients in their video testimony on our website, but. We probably should. And if they asked us to, we would. If you have any software or tools or services that you use in your space. that already have testimonials on their website. It doesn't have to be video. It could be like a text or written one. Ideally, if they're linking out to other websites with it, then why not reach out to them yourself and say, Hey, I love your tool. I use it every day. Can I give you a testimonial? Because if you do that, it's very likely that they're going to link to you as a part of that testimonial. So when they display it on their site, they'll link to your website. Short investment of time, big return in terms of free link. I think it's a great idea. Well, thank you very much. Very proud of that idea. I don't, I don't think I can claim credit for coming up with the idea of giving a testimonial.

ARTHUR: And I'm disappointed to hear you haven't done it on our site. So I'm going to give you some homework after this.

MICHAEL: And well, what I would say is I'm protecting our link juice. You know, every link out from your website, particularly from like a strong page like the homepage dilutes your link use. Are we talking about links out or links in? I'm talking about links in from other websites here, but what I'm saying is totally discounting what we're talking about here on our website, if we link out to other websites. That's no follow. Well, true. But then it's no valuable to them. It's not as valuable.

ARTHUR: But we didn't care about that. We just care about the links coming in, so.

MICHAEL: Yeah, exactly. So what we're talking about here with giving testimonials is that most websites probably won't even think about link juice and no following. They're just going to link to you with the testimonial. Could be with the logo a lot of the time. And normally it's going to be your logo or your brand.

ARTHUR: Or they'll say like, you know, the testimonial name and then the brand and then link back to the website.

MICHAEL: Correct. So how do you do it? You just think of every bit of software or tool that you use in your business. Maybe it's going to be niche relevant, industry relevant or services that you work with. Go visit their website, see if they have testimonials on them, then go to their contact page, hunt down their contacts and reach out and say, Hey, I want to say nice things about you. Probably don't even need to ask for a link. If they're already linking to others, it'll just happen naturally. It's kind of taints it a bit if you go, but I'll only give you this testimonial if you link to me. So, you know, you might, if you don't get a link, at least get your brand out there a bit more. All right, let's move on.

ARTHUR: Image link building. Image link building. This one's one of your favorite because you've done it in the past successfully. I got a link from Uber.

MICHAEL: Yeah, I remember. Uber.com. A while ago. Wonder if it still exists. I haven't checked, but you don't get links from Uber by reaching out and offering to buy a link on their site. No.

ARTHUR: Oh, you might. We never tried one.

MICHAEL: I can't imagine it would work.

ARTHUR: Probably would cost a lot. It would definitely cost a lot because they've got a very, very high DR.

MICHAEL: some 90 something last I checked. And I imagine it's probably even stronger since then. We did a whole episode on the topic of image link building. So we won't dwell on this point. If you want to go back and listen to it, it is episode 27. We'll give you the general gist of how it works. If you, let me backtrack, website publishers, when they're writing about topics, often go to sites like Imgur or Pexels or Unsplash to find free stock photos or images to use in their articles. They don't have to pay a licensing fee for it. If you create these images and put them up for those journalists to use and say, Hey, you can use it, but just link back to me with some attribution. Then you can get a whole lot of branded links for free from really strong sites because they're using your image.

ARTHUR: So how does the attribution work? How is it just a link underneath, like a reference to where they took the photo from? Correct. Or is it embedded into the image? It's a link underneath.

MICHAEL: So you can put like on imager, for example, you can say this image is free creative commons, like license, use it. All you have to do is provide attribution in the form of a branded link to my domain in this format. Most of them will copy paste it. Sometimes they don't use it. Sometimes they link in other ways, whatever. The idea is these just sit there on the site and over time journalists find them. So you need to think about topics relevant to your business and create images around that and then just sit back and wait for the links to come.

ARTHUR: So what sort of images did you do? If I remember correctly, it was like tech stuff. Yeah.

MICHAEL: So this is for a VPN affiliate website. Yeah. And I did. I did stuff around like Amazon, Microsoft, Google earnings calls. So it was like their logos with all charts and stuff in the background. Okay. I did it around AI, you know, technology, like robot people moving around. I know AI.

ARTHUR: Yeah. Yep.

MICHAEL: AI. I did around internet security and the like, and over time different. journalists would write about those topics and use my articles and then link back and I would get links from techie AI business finance related sites going back to my VPN site and it helped boost the authority of that domain quite a lot. Cool. Really cool. One thing I would say on this is you need to keep doing reverse image search. I was just going to ask you that. Yeah. To make sure you're getting attribution because you'll find that your images have been used all over the place where they haven't given you attribution. Yes. So on Google, you can search an image and then you'll see all these sites pop up that are using it. And if they haven't linked to you, you can reach out and say, Hey, that's my image. Where's my link. Where's my link. Give me my attribution. The other thing I found a lot of them do is they link back to like the Imgur website rather than your site. So you might say, you've got to give me attribution back to my site, but they don't actually do it. They just link to Imgur. Yeah. So you can run the Imgur site in Ahrefs, see all the links pointing back to it and reach out to those people and say, Hey, give me the attribution the right way, link to my site. Cool. Yeah. So anyway, there's a whole episode on that episode 27. I can tell you're really passionate about it. I'm going to, I'm going to let you talk about the next one, which is business directories.

ARTHUR: Oh, that's really exciting. So, uh, take it away. Business directories. Wow. Um, really exciting. So basically if you're looking to do foundation link building or you want to get some free links, you can find business directories or, like citation sites in your local area or country and build profiles that way. So there's hundreds out there. Um, it's just so boring. There's hundreds out there and basically all you need to do is just invest time filling it out. So you'd create a, like a profile, fill out all your business details and then eventually verify it. And then you'll start building it like a list of all these directory links. So putting yourself to sleep talking about it. Yeah, there's not really much to say about that. Um, so just do a Google for like top directories in your country, uh, free directories. Some will probably ask you for a small payment if it's a bigger one, like yellow pages, I think ask for like a sort of fee monthly fee or yearly fee. Um, but. There's hundreds out there. There's niche specific directories as well. So you just like with all of these methods just need to invest the time and it's tedious but it's good foundationally building good for your local SEO because Google will look at these citations and directories to verify whether or not you're a real business, if your information is correct. So it is a necessity, but painful to do.

MICHAEL: I have to put a note here. This is easy, but painfully boring, which sums up business directory link building.

ARTHUR: Yeah. Like I think someone said, maybe it was Reddit, one of the episodes we did when we stole from socials, but someone said that the easier it is to build a link, the less value it's going to provide. Yep.

MICHAEL: So yeah. So going back to giving a testimony on image link building, you can probably expect to boost the authority of your domain quite nicely with them because it involves a lot of effort and you have to create your links in content links on a homepage, for example, with testimonials, but business directories won't move the needle for you a lot.

ARTHUR: They will help with your local SEO bot and they're good foundation links, pillar links as well. Yep. So you can get branded links.

MICHAEL: You know what? You're on a roll here. I'm going to let you go on to the next one. Broken link building.

ARTHUR: You excited? Not really. Cause it's another boring one. Broken link building. I haven't done this in a while myself, but basically having a look and seeing if there's any, like going on websites and seeing if there's any broken links to pages externally. So ideally within your niche and having a look and letting the webmaster or blogger know that, hey, this link is broken, but hey, I've got some content that is very similar. Do you want to link it here? Yep. So again, very time consuming. So you're probably going to get better links because they'll be linking back to or linking back from high quality sites. But yeah, it is a process. It takes a lot of time to find these broken links, have a page that's relevant for them to link back to. And then again, you're not guaranteed that they're going to link back to it, but if they do, you've scored yourself a free link. Yeah.

MICHAEL: So the way you would find them would be maybe find a big website in your space. You could crawl it with a tool like Screaming Frog and look at the outbound links and see if any error room like 404 or whatever, or use Ahrefs, run a site through it and look at their outbound links report. Anywhere you see broken links, you can weasel your way on in there with a recommendation for your own content. Yeah. Like, Hey, I saw that this is broken. Why don't you just update it to point to my site?

ARTHUR: Yeah. So you could just create a library or a list of different broken links and then build content around it. So, yeah, like I said, it takes time, but painful, but it's free. It's free. All right. Well, university link building. Did you want to do this one? It's a bit more exciting. No, you can do it. You know, I'm going to let you have a little excitement. Okay, cool. A university link building is one that I really like doing. So it doesn't work for all businesses, but For specific type of businesses, like finance, accounting, doesn't matter, like more white collar businesses. Professional services.

MICHAEL: You know what though? Trades and services, trades businesses would have equivalents of university maybe. Potentially, yeah. I don't know.

MICHAEL: Yeah.

ARTHUR: That's true. But in this case, a university link building. So a lot of these university sites will have a scholarship page where basically businesses will have some type of scholarship, be it like a, like a financial scholarship or whatever it may be. Um, and people would enter and then whoever like is chosen, we'll get some sort of monetary like Scholarship, I guess for lack of better words. I kind of had a mental blank there. The beauty about this is they link back to the domain or the site from where the scholarship comes from. So for example, with this, we did this for a finance client. We reached out to, you know, 10 different universities in Australia, they all do some sort of like finance or accounting courses and degrees. And basically the angle was, Hey, you know, we've got this scholarship, a thousand dollars. Uh, you know, the applicant has to fill out this form, let us know why they think that the, you know, why they should be chosen for the scholarship. And basically we'll, by the end of this date, choose someone and give them the money to help them with their studies. And the success rate was amazing. I think we got every single uni that we hit up, we got a link from. So that really boosted the client's DR because university, especially edu.au links are very, very strong, very high DR, and they definitely moved the needle.

MICHAEL: Yep. They're not links you can buy. What I would say is you need to, as a business, actually give the scholarship away. Ideally link building people do set this stuff up just for doing links and never giving the scholarship away. But the more authentic you can be with it, the more results you're going to have in terms of outreach and getting links.

ARTHUR: Definitely. And I think, you know, if the scholarship's a thousand dollars and you give away a few scholarships, you know, it pays for itself because a high DR link like that, or like a bunch of high DR links like that is worth more than a thousand dollars in my opinion.

MICHAEL: But the topic of this episode is free link building. So I guess we could say, if you're dodgy, you could just say you have a scholarship and never award it or award free mentorship scholarship or something like that. That only takes your time, not your dollars. I don't know if Eunice would want to link to that.

ARTHUR: No, I don't think so, but it's up to you whether or not you pay them, but yeah, it's a, it works.

MICHAEL: So yeah. Okay. Hey, you know what? April fools. I think this one has got your name written all over it because you're very slighted by something that happened to you. One April fools year.

ARTHUR: I don't want to talk about it.

MICHAEL: Yeah, I know. We don't need to give the backstory. We've spoken about it on previous episodes. Arthur, he wasn't given the credit. He was due. Let's just say that when it came to an April fools idea, but how do you use April fools to build links for free?

ARTHUR: Well, we did this in the past for some of our bigger clients. Um, and basically, we would brainstorm ideas before April fools about, you know, funny things that we could, you know, post on the site because every year collectively people go out there and have a look and see what brands are doing because they always do something for on April fools. So for bigger brands, you know, just brainstorm something that's creative and something that's going to get people's attention. publish it on April fools and you should get a bit of traction. Uh, and we did that for a lot of our bigger clients and we managed to get a lot of links from like Buzzfeed and you know, seven news.com. Yeah. Cause they always have some sort of like roundup of all these cool things. So, um, again, one of those things, it did take a lot of time and effort because we have to brainstorm it. We have to run it past the client, get the client's approval, then actually create the content, create the content around it. But you know, we managed to get, can we give the example?

MICHAEL: Well, no. Do you want to give that one, the one example where the credit wasn't given or do you want to move on?

ARTHUR: Yeah, we can. It was for IINet. Um, and well, the product was, uh, pet wifi color, petfi. So this was back in 2013, 2014 wifi, you know, like, I guess it was a different time, but, um, I'm pretty sure that probably is Wi-Fi pet callers these days, but the idea was like a Wi-Fi pet caller, which I can't even remember what it did.

MICHAEL: The cat wears it and moves around the house and it's like a roaming Wi-Fi, like an access point.

ARTHUR: That's it.

MICHAEL: Yeah. Anyway, it was cool at the time. Yeah. Tons of links, tons of round up posts and like people believing it was a real product and stuff. Probably people are more skeptical these days.

ARTHUR: Yeah, because I think when we did it initially back in 20 whatever it was, um, it was a fairly new concept. So people were still getting trolled by these ideas thinking that they're real. Um, and I think like these days it's a bit overdone. Some of the ideas are pretty stupid. It's pretty obvious that it's not a real product, but it's still, you know, people will still get a laugh out of it.

MICHAEL: So there's, I guess, two angles you can take now there's just putting something obviously like made up out there just to feature in the roundup, inevitable roundup posts or coming up with something a bit more subtle and believable and hoping that it actually catches on. Um, and how you go about that will depend on your brand and your, uh, your offering, I guess.

ARTHUR: I mean, a lot of these like people that would link back would be looking for this sort of stuff. So.

MICHAEL: Yep. Journalists largely these days will troll like Reddit and Twitter. And like we do with stolen from social, just thieve stuff to put in their website that they think is going to generate clicks. So if your angle is funny enough or unique enough or different enough, it will work. Yep. All right. Let's move on to a boring. I'm going to take a boring one here.

ARTHUR: Yeah, please do.

MICHAEL: All right. What about this one? Find unlinked brand mentions. Yawn. Wake me up when you're done. Right. So this is where someone mentions your brand in text on a website, but they don't link to you. Damn it. If you can go out and reach out to them and ask them to link back to you, that right there is a free backlink. So how do you do it? Well, there's tools like Buzzsumo and Ahrefs Content Explorer. Yep. You can run your site through it, run your brand, brand, brand, can't even talk, brand through it and keep track of brand mentions. And if you see that a site's talking about your brand, but not linking to you, just reach out and say, Hey, I see you talking about my brand. Can you say brand three times real quick? Brand, brand, brand. Okay, cool. Why can't I talk?

ARTHUR: Oh, you just, no, you can. Okay, cool. I just thought it'd be funny.

MICHAEL: It is important to be able to talk on a podcast, but you reach out to the website owner or the publisher or the journal, whoever wrote it and say, listen, can you please link back to our brand? It gives your readers a better experience because they can check out the brand, you know, in the article and for us, well, you don't need to tell them why you want that. Just say, hey, you know, I thought it would be better if you linked to our brand. Again, it's just a numbers game, reach out enough and you'll get some links from it. It's not going to work for Freddy's pizza shop, where he's got no brand mentions, but if you are more of a real brand that does some I guess above the line or like, you know, billboard radio TV advertising, then chances are you're going to get some unlinked brand mentions and it's going to be worth your time to try and get some links from them.

ARTHUR: Yeah. You could set up a Google alert with your, like your brand and see if anyone ever references or mentions you. And that way, once it pops up, you can reach out.

MICHAEL: Yep. I set that up for us and all I get alerted to is mentions of like, local digital initiative or something rather.

ARTHUR: I did it for a catering client of ours and there's a Greyhound in the UK with the same name. Oh really? Yeah. So whenever it runs or something.

MICHAEL: Yeah. I got an alert. You should reach out to them and say, listen, can you link to our catering company? I thought maybe it was the Greyhound, but anyway, moving on, moving right along. This one's a bit more, I reckon we've got three exciting ones to finish. The first one is become a source for publishers. So this is, um, I kind of just touched on it in that journals are lazy, not even lazy. I'd know like journalism in this day and age is publishing online and trying to get clicks, traffic to pages, not really journalism anymore. It's not really like, it's not like the days of improper investigative journalism, but

ARTHUR: I reckon a lot of the content on these sites is written by AI. Probably.

MICHAEL: Well, lots of them now are starting to acknowledge that they're using AI to write content. Like news.

ARTHUR: Yeah. Actual news is written by AI. You reckon? Why not?

MICHAEL: Probably makes sense. Yeah. There won't be on a site like news.com.au when they can just churn out stuff that they found on Reddit. A lot of that will be done by AI soon. I think so. If not now. Yeah. Anyway. But, um, look, These people are just banging out. They probably have quotas that they need to hit each day or week, verticals. So if you can put, do some research on trends or compiling data together or an interesting case study, or even an infographic and package it all up in a really nice digestible way that they can go in there and thieve and put in their own website. And then you get a link back from the attribution or in body content of vertical. It's well worth doing.

ARTHUR: I think you did that in the past, didn't you? I did with a very successful infographic for local digital. I did.

MICHAEL: It was on the topic of politics in Australia.

ARTHUR: Well, it's pretty relevant because the state elections coming up.

MICHAEL: Yeah. This is federal politics. Does anyone even care that much about state? I don't know. I don't. It doesn't matter.

ARTHUR: But, um, unless we go into lockdown again and then they control everything. So.

MICHAEL: Yeah, well, not much we can do about that.

ARTHUR: But anyway, going back to the infographic you created.

MICHAEL: Yeah, it was federal. 2016. It was whenever, who was running? Malcolm. No, it was, what was the guy? Bill Shorten versus Tony Abbott.

ARTHUR: Yes, there you go. Whenever that was.

MICHAEL: What a throwback. And we just Googled what people, we researched what people were Googling. around federal politics, put it all into an epic infographic.

ARTHUR: You, you research. When I say we, I mean us. We is me.

MICHAEL: We, I mean us. By we, I mean me. Yeah, you did. Put it all in this. Well, we used some designers to design it. So they were involved. So we did all of that and then reached out to website owners and got a ton of links from really strong domains because They can do an article like, Hey, what Australians are Googling about Bill Shorten bang. And it's sort of a clickbaity headline. They just leave all the content, put their own words on it, link back.

ARTHUR: Yes. But the reason that they linked back was because it was a very good infographic. Yeah. And it was relevant at the time and people cared about it and people love infographics. So yes. Timed really well anyway. Good ones. Yeah. So it did take a lot of time research to put it together. I guess there was a little bit of a cost involved in terms of getting a design, but the amount of links you got out of it and how high quality they were and that was worth it.

MICHAEL: Another one I like using all the time is that COVID counter one that used to count like cases and stuff all around the world. And when COVID was raging, that thing used to pick up thousands of links a day because it was taking data and visualizing it. So people could go on there and see like how many cases today in Sydney. That's one example. So it's not just infographics, it's just taking data and stuff and packaging it up in a way that's digestible and thievable for journalists. Or publishers, let's call them publishers. All right. What else we got? We got two more here. The first one is get on a podcast I've written. Get on it. So simple.

ARTHUR: It is relatively simple. Jump on as many podcasts as you can. Or not really, because you need to be someone to go on a podcast, I feel.

MICHAEL: You don't need to be someone like, well, you need to be someone, you need to be human. But you don't need to necessarily have like a, let's say a profile to go on a podcast. You just need to have an interesting angle or topic to talk about. So we get pitched by random people. Like often they have their assistants reach out and they go, I am the, he is a leading expert in blah, blah, blah, blah, blah. And it's like very much just talking about themselves and very self-serving in their outreach. They're not getting on a podcast normally, but if you can reach out with something that's relevant to the podcast, interesting, you have the idea and you maybe list three or four benefits that the listeners will get out of it and why you think you'll be a good guest. If you reach out to enough, you're going to get on some shows. And as that pertains to free link building, well, the podcast should link back to you probably when they do the show notes, but I've just realized we've never won.

ARTHUR: Yeah.

MICHAEL: I was going to ask you how many, you know what I think we have, I think we have linked to a couple, but it's not what we do by, um, process. Yes. But if someone asks, I would. Oh yeah. And sometimes I just do. Yep. Um, but if you're appearing on multiple podcasts a year, you can pick up a few links from that.

ARTHUR: Oh, excuse me.

MICHAEL: That's okay. I've got my, my mocha is fighting me. I think I've been talking too much. Maybe you can do the last one.

ARTHUR: You can do the last one. I'll let you finish off. Yeah. Come on.

MICHAEL: Well, this is sort of along the lines of, um, getting on a podcast. Well, it's not really, but it's doing industry roundups. So industry roundups are where you reach out to 10, 15, 20, 30 people in your industry and say, Hey, I'm doing an article on like, let's say you're in the industry of, um, silkworm farming. And you say, I'm doing a roundup of top 30 silkworm farmers thoughts on silkworm farming in 2023. Do you want to be featured in it? And the people are like, yes. You say, all right, well, can you please answer these three questions? And they get back to you with it all. You put their like responses in the roundup with their photo, their name, their business name and publish it. And then you let them all know when it goes live. And then lots of those people will share it to their networks on their Twitter and their LinkedIn, post it to the media section on their site and link back. Bang. That is a link right there. Nice.

ARTHUR: Yep. I like that one.

MICHAEL: So you can do that for all sorts of different things, you know, different industry. It doesn't necessarily need to be just your industry. It could be. you know, what would I say?

ARTHUR: Adjacent industries. So like what's adjacent to silkworm farming?

MICHAEL: Mothball manufacturing.

ARTHUR: You answered that way too quickly.

MICHAEL: I don't even know if that is adjacent. Something to do with maybe worm farming. People that run worm farms would want to be, you could do a roundup on the top 10 worm farmers. Thoughts on, I don't know. I don't know why we've gone super niche with the topic. But you know what I'm saying, right?

ARTHUR: I get it. Yeah. No, I think it's a good idea. I like it. Again, do you need a profile for this? Not really. You can just be, you need a site, you need somewhere to publish it. That's it. So you need to have some, somewhat of a profile. I feel.

MICHAEL: Yeah. Silkwormnews.com.au or like the silkworm HQ. I don't know why I'm thinking of silkworms. Were they those things that people used to keep in shoe boxes as kids and they would eat those leaves? I honestly am a bit, um, yeah, there you go. Oh wow. Silkworm news and latest updates. Is there really? Yeah. Everything silkworms.com.au Australia's most trusted silkworms. Boom. So these guys.

ARTHUR: The respawn silkworm silk is 70% stronger than spider silk. Wow. So there's your adjacent industry spider silk. There you go. So you can reach out to spider silk farmers.

MICHAEL: I'm amazed. So everything silkworms.com today, you could do a roundup of 20 silkworm experts. Give their thoughts on where the industry is headed.

ARTHUR: Researchers use silkworm silk to model muscle tissue. There you go. Changing the silkworms diet to spin strongest.

MICHAEL: Do you know that? This is amazing. Silkworm eggs range from $20 to 120 bucks.

ARTHUR: Did you know that there was a genetic study of silkworms, which helps unravel its long history of domestication? Anyway, I don't even know what a silkworm is. So, um, yeah, but I get it. That's a good, good tactic. Good tactic. Yeah. Have we done it in the past? Do you have any examples?

MICHAEL: No, I have gone on expert roundups myself.

ARTHUR: I remember you, I think you wanted to do this in the past. I remember.

MICHAEL: Maybe I've been featured in them to be fair. I never linked to them from our site, but plenty of people did. Yeah. Um, yeah, it's a totally viable and probably the more niche industry, the better, because in certain things like marketing business there, you know, there's heaps of this stuff going on all the time, but in the silkworm, you know, if you reach out to the silkworm community, they'd probably be stoked to be on this thing and they'd be more excited to share it to their networks and link to it from their site.

ARTHUR: Sometimes like watching trash TV, like the today show or sunrise, they'll get like an industry expert, which is just someone from some particular industry that comes on the show. And they're not really like, they don't really have a profile, but they're just an expert in that industry. And then they start getting traction and getting like mentions and stuff like that because they were on the show. So try to get on TV.

MICHAEL: That's normally what publicists you would have a publicist do that for you.

ARTHUR: Yeah, I remember seeing it for another, I think a competitor of ours and they were like talking about marketing trends and they were from, I can't remember which competitor it was. Right, and we joked about you going on there. It was a half a joke because I reckon you should do it.

MICHAEL: Imagine going on there though and just wigging out and like totally bombing.

ARTHUR: I don't think you can handle that. You've got your own podcast. I mean, there's your angle. Like, Hey guys, I host the SEO show. Yeah. Agency owner and SEO cohost podcast cohost.

MICHAEL: He's here to talk about silkworms. All right, let's move on. I think this episode is about done and dusted.

ARTHUR: So there's plenty of ideas there to get free links. Like I said at the start, the easier it is to get a link, the less value it's going to provide. But if you're starting off and want to get free links to your site or foundation links, or just pad out your backlink profile, you can use all of these ideas, some of these ideas or all of them, and you should be able to get a bunch of free links that way. So give it a go. Yeah. Let us know how you go. If you successfully implement any of these strategies. We're keen to see your roundups. Send them in. We might do an episode.

MICHAEL: We'll link back to your site. We will. We promise. All right. That's it for today's episode or this week's episode of the SEO show. We'll be back next week at our regularly scheduled programming time of Tuesday at some point with another episode. But until then, happy SEOing. Bye bye.

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