2024 SEO Predictions & Reviewing Our 2023 Hits and Misses

MICHAEL:
Hi guys, Michael here. Do you want a second opinion on your SEO? Head to theseoshow.co and hit the link in the header. We'll take a look under the hood at your SEO, your competitors and your market and tell you how you can improve. All right, let's get into the show.

INTRO: It's time for the SEO show where a couple of nerds talk search engine optimization so you can learn to compete in Google and grow your business online. Now here's your hosts, Michael and Arthur.

MICHAEL: Hello and welcome to the SEO show for another week. I am Michael Costin and I'm joined by Arthur Fabik. How are you doing? I'm doing good. That's good. Kind of good. What's wrong?

ARTHUR: We just went, we just went for lunch. Oh, we did. We had a very heavy chicken, chicken, chicken.

MICHAEL: Yeah. Tasted all right at the time, but we've walked out of there full struggling on it. Very, very filling, but not in fighting shape to be talking on a podcast, but we're going to play it through. What are we doing today? We are recapping our predictions from this time last year. So this time last year, we sat in these seats and we put our thinking caps on, we rubbed our crystal balls. And then we also started guessing. I don't know what you did with your crystal balls, but I definitely wasn't rubbing mine. We rubbed the crystal balls and we came up with what we thought would happen in the SEO world for 2023. Feels like a lifetime ago now, doesn't it? It does. We're going to see how right we were. And then we're going to give our predictions for 2024. All right. You ready to dive in? I'm ready. Here's our first prediction. AI content more of a focus. Well, yes. Tick. That was a tick. Yes. Blind Freddy could have seen that because at that point, ChatGPT had been unleashed on the world. Yep. It had probably already wiped out Jasper.

ARTHUR: Yeah. Instantly. I mean, we use Jasper before chat GPT and that was already scary for copywriters. So yeah, yeah, definitely massive, massive change. Yeah. A lot of businesses don't really need copywriting people anymore. Like it's all done via chat GPT and different AI and. Look, honestly, a lot of the time it's better.

MICHAEL: Yep. And a lot, we were noticing like the copywriting services we use, we're just sending us AI written articles anyway.

ARTHUR: Well, look, to be honest, some of the trash that we got prior to like GPT was like horrific. I remember looking through some of the articles written by someone, admittingly, and probably not the most expensive content, but you would expect it to be at least, you know, like, whether you're publishing on a blog, but it was just trash, riddled with just grammatical errors and everything. I can't even begin to tell you how long it would have taken to rebrief and stuff. Sometimes you just didn't even bother. But now within the same amount of time it takes me to brief a copywriter, I can create really good content.

MICHAEL: Yep. And that's, there's tools like Koala and Surfer where the briefing, the prompting is all done for you. You just write in keyword topic, tell it to go look at the search results. And it does a very good job, like better than what human copywriters are doing.

ARTHUR: I was using it yesterday and it's like. really in-depth content, written, structured really well, AI-generated images that support the content. It's really cool. Imagine this like five years ago.

MICHAEL: It's insane. So, AI content, more of a focus. We predicted that. Some would say not very boldly. And it turned out to be true. You heard it here first. You did. The other thing we said was economic headwinds, tough a year around Google ads costs will continue to balloon with them under pressure to hit earnings. Brands will hold back budget due to interest rate rises biting more pressure on SEO to perform. And I would say putting on my agency owner hat definitely was the case, particularly over the first half of 2023. I think it still is. Still is. Well, interest rates in Australia, there was just a raise last month.

ARTHUR: In fact, today is a, not like, what do you call it? Like a day that they announce? RBA board meeting? That's it, yeah. Do they meet in December? Yeah, I think today. And then there's predictions that it's going to be, well, they were predicting that it's going to stay the same. So it should.

MICHAEL: Over the Christmas period. I don't know that that, I don't like that they keep trying to blame us. Like the interest rate rises are homegrown. It's homegrown fault. But like, You're seeing the same things play out all around the world. So anyway, whatever. This is not a show about interest rates. It could be. One day. That was a prediction we made and I'm going to say like Google ad costs continuing to bloom. Well, we've seen with the antitrust cases being brought against Google at the moment that they actively go ahead and manipulate Google ad costs to hit earnings. So that definitely did happen.

ARTHUR: I haven't looked like benchmarked any CPCs and stuff, but I feel like they haven't ballooned as much as they did in previous years. I think they've been a lot more consistent than they were compared to like 2022 and the COVID era when it actually did. balloon like crazy?

MICHAEL: They're probably at the point where they're squeezing as much blood as is possible out of a stone. Well, definitely.

ARTHUR: They would have had a lot of advertisers leave and stop running ads because it's way too expensive and competitive.

MICHAEL: Yep. Um, so brands holding back budget due to interest rate. Well, that was definitely happening. Like particularly like funded startups in the U S that were just dishing out the cash willy nilly hiring people on like astronomical salaries and like businesses that weren't real businesses. They didn't have proven models and income and stuff. That's still gone. Tech companies laying off people all over the place.

ARTHUR: And I'm literally talking about Spotify. Yep. Like before this podcast.

MICHAEL: Yep. Laying off 20% of their staff at the moment. So yes, that was the right prediction. Probably wasn't too hard to predict this time last year, this time 2022. That's what predictions are, right? Correct. Well, here's one that was, here's a big one that you made. So we'll give that one a check. Here's one that's across. You predicted that there was going to be a big Google hack or cyber attack of some sort. Well, there's been plenty of cyber attacks. No, no. Like a big, like Google down for a day type thing. Google search.

ARTHUR: Optus was down for a day. That's pretty big.

MICHAEL: We can't just shoehorn some other business into it now. Did I say Google specifically?

ARTHUR: I think I said more cyber attacks. But okay, you know what? I don't have to get the tick here, but there's definitely been a lot more like cyber attacks, Optus, more recently. Just stuff happening all the time. I reckon Google's pretty… I think Google was down. I remember there being issues with some of this stuff.

MICHAEL: Driving stuff, those issues.

ARTHUR: They're not hacked, but it's going to happen more and more.

MICHAEL: I think. Well, we'll come to our predictions in a sec for 2024. We'll give that one a cross. We said no Apple search engine. Nope. That's a tick. Probably won't happen again in 2024. Probably not. entity-based link building, getting results. To be honest, I haven't looked into this very much. I don't even remember saying that one. So it was looking at, I was using Google's natural language, um, processing API to look at the entities for a linking website. And if the entities on that site match the entities that the top rank sites for the keyword you wanted to rank for had, getting that link is a good thing.

ARTHUR: So getting that content, right. Not on the actual site, you're running the content.

MICHAEL: You're running the potential linking site. Yes.

ARTHUR: Through the NLP tool. But what page the whole site or a specific question.

MICHAEL: I would say.

ARTHUR: Because you can't run the whole site through it.

MICHAEL: You know what the page that your links in.

ARTHUR: But isn't that just a really fancy way of saying that? Yeah. Linking back from relevant content.

MICHAEL: It is, but it's like, I know what you relevant where it says dogs in the title tag and you want to rank for dogs. Yeah. Then there's relevant where NLP is looking at the page and saying that man, that entity dog is all about dogs.

ARTHUR: I was wondering where your mind was gonna go with that example.

MICHAEL: That's pretty good. Yeah. Anyway, this is a prediction we made for some reason, that doing more of that in 2023 would get more results. But we've largely just done what we've always done with link building, which is spoken about a million times on the show.

ARTHUR: Yeah. Without running, I guess, NLP on it, we just get links on content that's super relevant to wherever we're linking to. Yeah. But I would like to play with that. Anyway, maybe that's something to do. Maybe this can be your 2024 prediction and test it out.

MICHAEL: Potentially. I'll tell you what was one of mine for 2023, which- Parasite SEO? I'm going to put as a cross. I'm going to put as a tick and a cross because the prediction was that there'd be big growth in parasite SEO. That's a tick. I said, there'd be a big crackdown. Like Google would take down obvious parasite SEOs as like a, hey, you watch yourself people as they like to do. And that hasn't happened. Yeah. As we know. people that have joined us on the show, Chris, talking about the amount of Parasite SEO they do and the amount of money they make for it. I wish this time last year, instead of predicting that Parasite SEO would die, we just did it.

ARTHUR: Well, yeah, it would have been a better move. Well, like you said, it's risky. It's not guaranteed to work.

MICHAEL: Yeah. But you make bank in the short time. Yeah. You need. Yeah. Not in the short time. In the meantime.

ARTHUR: Yes.

MICHAEL: If it works. But look at that, that's quite a few ticks there and only a couple of crosses. Do you want to get into our predictions for 2024?

ARTHUR: Sure, I'd love to. Let's have a look what we have here. This first one. I guess we've got a lot that overlap.

MICHAEL: The first one is not even a prediction, right? Google updates will continue to happen with no rhyme or reason. Sites will go up, sites will go down. Even sites run by the same publisher with the same style and the same writers, some of them will do well while others do bad at an update. You can't tell what's going on. SEOs like us will be annoyed, bemused, and befuddled.

ARTHUR: You like those words that I use? I never really get annoyed anymore. Do you get befuddled?

MICHAEL: What's befuddled? Just confused.

ARTHUR: You don't know what's going on. I wouldn't say confused because I know what's happening. We're expected to see algorithm updates throughout the year. And like we always talk about, we are conspiracy theorists in the sense that we think Google just shakes stuff up for the sake of shaking stuff up. There's no like real method to the madness a lot of the time. And sites where, which are ranking well, will get hit by an algo update. Nothing will change. Next algo update, they're ranking well again. So explain that.

MICHAEL: Yeah. It is 100% Google. Yeah. Messing with everyone.

ARTHUR: Don't get me wrong, there is other helpful content updates and stuff that actually target something and hopefully long-term improve the search results, but everything else is just them mixing shit up and trying to get more money out of people. Pretty much. In my humble opinion.

MICHAEL: So that's our prediction. Let's just say, that's not even a prediction. You can lock that in to 2024.

ARTHUR: Imagine there's a year without any updates.

MICHAEL: Not going to happen.

ARTHUR: Maybe we've manifested it right now. By saying it out loud. We dare Google, we dare them. Any engineers from Google listening to the SEO show, we dare you.

MICHAEL: Go ahead. Oh yeah, without an update. SGE. SGE. Hot topic. I dislike SGE.

ARTHUR: I really haven't used it or been exposed to it at all. Like I haven't really played around with it at all.

MICHAEL: Did you not play with it on Bing even?

ARTHUR: No, I did. I, like I've used, yeah, I played around with it on Bing and I actually went and had a look at like US SERPs and stuff to see how it would look. I get it, but like I haven't been exposed to it in the real world. Yeah. It's trash.

MICHAEL: Yeah. So it's going to be pushed more. Google will tell us that everyone's liking it and they're using it and like X percent of searches are with SGE now and people are engaging with it, blah, blah, blah. But I don't believe it. I don't think people, Want to sit there like if you just go to Google and type in Cockatoo you don't want to sit there and watch AI type out an amalgamation of information about Cockatoo when that's exactly what like Wikipedia or something is anyway.

ARTHUR: I like the idea of having the option of using something like a chat box to get information but I also want my traditional SERPs for like. commercial queries and stuff like that. You know what I mean? If I'm looking for a pair of shoes, I like to go on a website and have a look at the different variety of shoes that they have. I don't want personalized. I don't want Google telling me, buy these shoes. I want to see all the options out there. Buy shoes.

MICHAEL: Are you interested in running shoes or dress shoes? No, no, no. I don't want to have, because imagine using live, like I had to use live chat with Foxtel the other day. It's bloody painful, but they force you down into live chat to do anything. You gotta sit there and wait. That's sort of like, it's like a annoying, inefficient way of getting to the end goal. Yes.

ARTHUR: And I, I honestly do use chat GPT a lot for the stuff that I can't be bothered like researching. Yeah. So if I wanted to learn, for example, I used it for an unbalanced landing page to some sort of script. I asked it how to perform this action and it gave me detailed results. So I didn't have to go and filter through shitty sites to try and find it. Yep. And it worked. So for stuff like that, it's perfect. But for a lot of other things, it's, I think in my opinion, trash. I don't want to chat to someone about a plumbing service. I just want three local plumbers, bang, bang, bang. I'm going to get in touch with the one I want to.

MICHAEL: So if SGE ultimately becomes like a tab in Google, like, you know, images, shopping, That's fine, yeah. Then you can just, I could see that potentially really hurting ChatGPT because they've got the use, like the amount of people using it all the time. I think so, yeah. This thing where they're just shoehorning it into search results and like jam, trying to jam ads in it and you have to sit there and watch it type after you type the search result in. That's the thing I hated about the Bing.

ARTHUR: Like it was just so slow and like, I don't have time for that.

MICHAEL: No. So yeah, Google will push it, so. Google will push it and they'll tell us it's great and that everyone loves it. I don't believe users. want that or like that. The users that do will just use chat GPT. So I have here chat GPT will continue to replace Google even more for a lot of top of the funnel informational searches, like your example there, where like I have chat GPT sitting in a tab most of the time and I'll turn to it to help me like

ARTHUR: Structural fucking.

MICHAEL: You always say, can I swear? It's up to you. Do you want to be a sweary guy? I don't like those people are going to continue to use chat GPT like that. And I don't like.

ARTHUR: If it was, I used the plus version, which is like a monthly cost. Because four is obviously better than 3.5. But if- It's got the image generation as well.

MICHAEL: Yeah.

ARTHUR: But if it was free within Google and it was as good, I wouldn't pay for it.

MICHAEL: Yeah.

ARTHUR: So that's what they need to do. Yeah. Maybe they will. Like Google has been wrong many times and fallen on its sword. And what was like the social platform they had plus Google plus or whatever. And then they rebranded it. Yeah. That just sucked. No one used it.

MICHAEL: There's a whole website for things that Google have killed.

ARTHUR: Google Glasses, I remember, was a massive thing, maybe like a decade ago. Yeah. Which I was really excited about. And then they axed it completely.

MICHAEL: Go to killedbygoogle.com. Killed by Google. It's the Google graveyard where they list all of the different things that Google have created. Hopefully SGE isn't there one day. Google Domains, Google Optimize, Google Podcasts, YouTube Stories. There's so much that I don't even- Google Currents, Google Street View as a standalone app. Google Stadia, remember Stadia?

ARTHUR: That was the gaming thing, wasn't it? Yeah. I thought that was still a thing.

MICHAEL: Yeah. Must not be. Google Hangouts, gone.

ARTHUR: Yeah, there's just like- Google Hangouts was just me, wasn't it?

MICHAEL: Yeah, but this is the thing. They have so many random things that start and die and get renamed change because they're such a big, massive company bloated with people like, you know, product managers that want to come in and have wins and stuff. That's probably why ChatGPT are crushing them. And maybe SGE is all we're going to get from them this year. Who knows?

ARTHUR: I need to have a look through this list in my spare time. Yeah. There's just a lot of stuff. It's my weekend reading for you. On the beach.

MICHAEL: Here's one. We've both gone down AI being a big theme, of course. Yes. We thought it was big this year. It's going to be massive next year. I think that the sheer volume of AI content creation is going to be way too much for Google to handle. I don't know if you saw on Twitter, but there was a guy that boasted about pulling off an SEO heist where he went and looked at his competition. and exported their sitemap and then fed that into a AI tool that just mass-generated thousands or tens of thousands of pages based on the sitemap. site map nothing else so he from the site map it crawled the pages and it pulled out based on the URL slug it pulled out like the titles of all those pages yeah based on those titles he used them as prompts to mass generate shitloads of pages that were very thin crappy like bottom-of-the-barrel AI content Published it all, got a ton of traffic, boasted about it on Twitter with a big thread to promote his AI software. That client that he did the case study on has now been blasted out of the search results, basically. Manually. I dare say so, because he's made Google look silly. That's going to be played out on a massive scale, like people using these cheap AI tools to create content. So much so that Google won't be able to crawl an index at all. No. So if your content is thin, if your domain doesn't have authority, you won't get indexed. If you do get indexed, it won't last long before you have the same fate as the SEO heist guy. So the- Content is no longer king, is it? Good content is gonna be king. But even then like- But what is good content?

ARTHUR: Exactly. What is good content? I'll tell you what will be king is authority. Well, authority. Yep. Links. The stronger the domain, the links, like the history. How old the domain is.

MICHAEL: Maybe more UX, user signals. Massively, I think so. People spending more time on the content, reading more of it. Like on YouTube.

ARTHUR: It's going to be UX, like exactly what you just said. That's how they're going to determine what's good content. Like if someone's landing on your page, scrolling through it and bouncing, compared to someone that's sitting there reading word for word everything on there, that's how they're going to know that it's good content.

MICHAEL: Time on site, like 12 time, clicking links. All stuff that Google says they don't look at, but it has come out in the antitrust cases that, oh, it turns out they do look at it.

ARTHUR: It's such a, yeah, no brainer. It is. How do you determine, that's how you determine how good a page is, how good content is.

MICHAEL: Yeah. And since they own Chrome, which tracks everything people do, it's very easy to feed that back into, I assume it's very easy. I say, I wouldn't know how to do it, but they do. Yeah. So yeah, AI content creation is just going to go through the roof. But it's not going to be as simple as just creating content. You need that authority and it needs to hold people. So that's what people should be working on in 2024. Good, good strong links and UX optimization.

ARTHUR: There we go. And link building. Yeah. You said strong links. Yep. I'm just thinking.

MICHAEL: Keep going. How are you going?

ARTHUR: No, good. I'm just trying to think about like how many times we've talked about SEO being dead and I'm just trying to think what if one day SEO does die, like, You know, and we're sitting here recording this to whatever we're sitting here recording. Today is the day we'll read out the date. SEO is actually dead. It's official. It's official. That might actually happen.

MICHAEL: Stay tuned for a new episode of the AI show next week.

ARTHUR: Definitely not next year, but maybe not too far down the track.

MICHAEL: Time will tell. All right. What is another, you want to do one?

ARTHUR: Well, you've kind of gone through, I did steal some of yours, but they were ones I was going to put in anyway.

MICHAEL: Oh, I see.

ARTHUR: You prepped a lot better than I did today. As per usual. Oh, you stole my UX becomes more of a focus and bigger ranking signal.

MICHAEL: I don't think I, you might've written it in your little notes there, but I'm going to take credit for that idea.

ARTHUR: Um, AI driven SEO. So not just content, but everything about it. I think there'll be a lot more SEOs just utilizing AI for reporting, like, and like even onsite optimization. Yeah. Um, everything.

MICHAEL: Setting up GTM. Hey, how the hell do you do that? Literally everything.

ARTHUR: Yeah. Yeah. Like even using tools to plug into like WordPress and auto generate content that's already optimized.

MICHAEL: But we just spoke about that guy that got blasted out of the serves.

ARTHUR: But that was just you've got authority and user signals. Yeah. But I think it's hard to really use AI to build links. that I am aware of, but at the moment, but it's still quite manual, but yeah, everything else outside of that, I guess, you know, implementing tech stuff is a bit different as well, but it helps as well. Like it explains how to do certain things to improve your, whatever it may be.

MICHAEL: Would you say digital PR maybe is going to be a focus for big brands?

ARTHUR: I think it's, yeah, definitely always been a focus for big brands.

MICHAEL: Yeah. But even more so now if we're talking authority.

ARTHUR: But then we talk about it and we see a lot of it's happening. So it's just going to become super saturated as well. Like it's one of those fad things.

MICHAEL: Journalists getting hit up. Well, it's not been rebranded as digital PR. We used to do this stuff back in like 10 years ago, 10, 12 years ago with, um, What was it called? April Fool's Day. Yeah. You would come up with a cool idea, cool angle and get links. Yeah. That now has been repackaged as digital PR and it's a hot new thing. But the premise is probably more so than ever, links, everyone's favorite topic, links are super important.

ARTHUR: Yeah.

MICHAEL: Here's one I've got. Mobile search results for commercial keywords will continue to be obliterated. Because I had a search ready, one keyword, flower delivery. I got 15 shopping ads. So it was five rows of three images, I believe, on mobile. Then I got three search ads immediately below that. Then I got places with the map and then three results. Then I got organic. Yeah, I had to scroll. My thumb got sore scrolling down to the organic results. Is your thumb okay now? It's all right. I've stood up. I've let it sort of recover. But that's messed up. Yeah. It used to be used to be. What was it for? It used to be three ads above the search results and a few on the side and then organic results. Depends on what you're searching.

ARTHUR: When I'm an old man. Yeah. For delivery, it's going to show you like the local pack and all those things. Different queries will just go straight to the organic. Like it just depends on what you're searching. Yeah, but like strong commercial ones, more and more.

MICHAEL: I hate buying stuff on my phone. No.

ARTHUR: I hate it. I buy stuff on Amazon using the Amazon app because it's so well designed and optimized. You just literally swipe the little thing across to order it. Yeah. That's all you do. But everything else going through and fiddling and like adding in my details, I hate it. Like I don't know if I'm showing my age, but I still prefer using a PC laptop.

MICHAEL: So do I. But it's a bit easier now if you use Apple Pay. Apple Pay.

ARTHUR: Yep. Yep. autofills a lot of the stuff if there's like autofill, but it's still not the same browsing. Like I like, like going back to what I said before, I like having a look and seeing what's there, like scrolling through. And there's only so much you can see in a small phone screen. But a lot of, most people purchase from mobile devices these days, so.

MICHAEL: So Google will continue to attack it from an SEO perspective, and favor their own real estate with ads, basically. Imagine when SGE gets in there. You're trying to find an organic result, and there's some text being written down the page, popping. What about cumulative layout shift and stuff with SGE? It's going to pop your results down further. It's a bad experience. Do you think it will have that prompt writing?

ARTHUR: I don't know. I don't know, I haven't really- Because that's Bing, does it? But why would, maybe Google won't do it.

MICHAEL: Maybe it'll just- Time will tell. Once we start getting served up those results here in Australia, we'll be able to let you know.

ARTHUR: Yeah.

MICHAEL: I'll avoid them. I'll throw a tantrum. You'll avoid Google? Yep. I'll tantrum. I'll go to chat- Get a Bing. Get a chat GPT and get the same thing. But that's where I want it to happen. I don't want to end Google.

ARTHUR: What's Bing doing? I haven't honestly used Bing in a while. But are they still doing like, can you just do a normal search like you would normally? Or does it push you into their kind of, what's their AI called?

MICHAEL: So there we go. I've gone on to bing.com. Go search the web or you can ask Bing chat. It's new. What does it say? It says. Ask me anything. Introducing the new Bing. Ask real questions, get complete answers. What is SGE? So if you go to, so you know what Bing has exactly what we were talking about before. So up the top, it's got tabs where you can go into chat and do it that way. Now I like that.

ARTHUR: They've got this, so they've got the search results on the left and then they've got the Bing chat on the right. So I kind of like that. They have tabs across the top. But no, like have a look at what I've done. So I've just typed in what is SG to the left. You've got your, I guess, regular. So what would look like a regular serpent to the right where like the. like knowledge graph, knowledge panel, whatever it would be, is the box. So then it's just answer the question as you can refer to different things. And then it's like, blah, blah, blah, blah, blah. And then it's asking, do you want to talk about, or like, do you mean ato.gov.au? Anyway, it's all trash, but.

MICHAEL: Yeah. It's just annoying. No, I don't mean that. Just tell me what I'm looking for.

ARTHUR: But the fact that it's, you still got your regular SERP, It's cool. So you get, I guess the best of both worlds there. For those that want to talk to a chatbot, by all means, go ahead. But if you just wanted to search for something, you can.

MICHAEL: Know what I'm saying? I do know what you're saying. It's a brave new world, 2024. We're getting it shoved down our throat more and more. So we'll have to see how it all goes. But that's pretty much our predictions. Do you have any others? Not SEO related. What's your non-SEO related prediction? Broncos to win the premiership?

ARTHUR: Broncos, maybe, probably. I hope so. Or Panthers for Pete. What's for Pete?

MICHAEL: What else am I predicting? Trump versus Biden. Is it going to happen? Yes. You reckon? I reckon. I could see both of them not running. By the time it rolls around.

ARTHUR: Both of them dying because they're so old.

MICHAEL: Love Island. Who's going to win?

ARTHUR: Australia? It'll be… Kaelin, Kyra.

MICHAEL: Okay. The big prediction. Kyra, Kyra. Kyra. Tyra. Tyra. The big prediction. You heard it here first. I think. All right. Well, I think we'll revisit this in a year. We haven't really gone out on a limb here with anything though, have we? Is there anything that- Is there any outlandish predictions? Parasite SEO. They're going to crack down on it this year. I'm calling it again. Surely Google need to do a big public shakedown like they've done in the past with things like eBay, you know, where they really slap it up so that everyone sees it and then get spooked and scared away. They're going to have to do it. So like they might just pick SFGate and Outlook India and one other site and just obliterate it out of the search results. But the conspiracy theory is they make so much money off display ads being shown on it that they don't really want. But some other site will replace it. But they need that really big visible takedown. They need a scalp. So I think that will happen this year. Or we'll wait another year not doing Parasite SEO and be like, I wish we did it. So at the same time, we're going to be doing Parasite SEO. Maybe we'll do an episode on our adventures into that world in 2024. But that's about it for this episode. So keep that in mind. We'll check back in next year. But until then, happy SEOing.

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