SEO... Stolen From Social

MICHAEL:
Hi guys, Michael here. Do you want a second opinion on your SEO? Head to theseoshow.co and hit the link in the header. We'll take a look under the hood at your SEO, your competitors and your market and tell you how you can improve. All right, let's get into the show.

INTRO: It's time for the SEO show where a couple of nerds talk search engine optimization so you can learn to compete in Google and grow your business online. Now here's your hosts, Michael and Arthur.

ARTHUR: Hello everyone. And welcome to another episode of the SEO show. I'm Arthur Fabik. I almost forgot my name there. And I'm with Michael Costin. I remembered my name. And today we've got a, well, we already know what episode is because you announced it at the end of last episode.

MICHAEL: Hey, we've got the music. Let's bet. Let's let the music do the talking. It's time for another episode of Stolen. Stolen from Social.

ARTHUR: I don't have the mic on, so I can't hear anything. It just went pure silence.

MICHAEL: You always talk over the mad outro where it goes stolen. You just can't hear anything. This is why I tell you to wear headphones and you refuse. But it is another episode of Stolen from Social this week, where we have very lazily gone onto Twitter, gone onto Reddit and just grabbed topics to talk about. Cause we've already done an episode today. This is the second one. I'm a bit lazy. So it's okay. You'll forgive us, won't you?

ARTHUR: What do you mean today? It's a week from the last episode. Well, the magic of showbiz. Don't give away our secrets, mate.

MICHAEL: So let's get into it. We've got five little things that we've stolen from social. Yep. Let's start with, um, what? SE owner on Twitter. X formerly known as Twitter X.com.

ARTHUR: Do they own the domain X.com?

MICHAEL: Yeah.

ARTHUR: Elon Musk is obsessed with X. I'm surprised he hasn't, um, just completely went X.com. Cause it's still, it's X, but still twitter.com.

MICHAEL: They would get so many direct visits to Twitter that they can't get rid of that for now. Anyway, that's another episode. Yep. No, it's not pretty short episode. Um, so anyway, S E O N A at T E H S E O N A. He says using Ahrefs now is like walking through a store and every item costs $20 just to look at it for a few seconds. Anyone with over a dozen sites could probably use all the credits in a week. Literal clown world. Who's the competitor that's going to put an end to these clowns? And it's a topic we haven't really spoken. We might've touched on it, but the Ahrefs migration to credit.

ARTHUR: was a topic at the Chiang Mai SEO conference, a hot topic. So I think we did touch on it in one of the recap episodes. Probably.

MICHAEL: Cause they were sponsoring it. Like they were like, you know, all these conferences have like platinum, gold, silver, like they're like platinum. They're marketing guys speaking at the event. It's a big ad. Big ad for them. And literally every time they were mentioned, the crowd was essentially booing and yelling out stuff like Ahrefs are out to

ARTHUR: Oh, every speaker had a little bit of a dig at them.

MICHAEL: Yeah. So it was a very combative environment that they were going into there.

ARTHUR: Cause that was roughly around the time they did it, wasn't it? Rolled out the credit system.

MICHAEL: Yep. So basically for years we have, our agency has been on a legacy air trust plan where you pay a monthly fee and you can use the tool. What they have done, they want to increase prices and get more money in. And instead of just increasing prices, they've come up with this credit system where basically when you log in, anything you do in there, any report you run, when you drill down into data, it draws down on these credits that you have. And once you run out of credits, you can't use the tool anymore and you have to buy more credits.

ARTHUR: They've refined it a little bit because when they first wrote it out, it was ridiculous because I think any little change you'd make to any sort of like thing you would want to run would eat up a credit. Yeah. Now there's certain things that don't do it.

MICHAEL: They cache it as well. So before, like if you run a search and came back to it 15 minutes later and then had to like rerun it, it would count as more credit use. Yeah. They have listened to feedback, like everyone's whinging and hating it because basically you change it. choo choo choo choo's you. You know Ralph Wiggum? I know Ralph Wiggum, I just wasn't expecting that to happen. You churn through your credits very quickly. So everyone was complaining and they have to listen to it and address some of it, but I feel like they're They're basically telling all of their customers, here's why you're wrong and we're right, and that these credits aren't a big deal, blah, blah, blah.

ARTHUR: It's a monopoly, isn't it, really? There's no real, other than SEMrush, there's no real direct competitor that's doing what they're doing as well as they are, so they can get away with it. Particularly on the link side. Yeah, people will complain, like they love to do, but at the end of the day, we're complaining, yet we're still going to use it.

MICHAEL: We got forced, we got strong armed into changing to these new plans. Our legacy plan, we got told we used it too much.

ARTHUR: We had a cheaper plan. So I think our plan was cheaper without the credits. Now it's the plan's gone up and we have credits. Correct. So it's like, I don't want to swear, but F'd us on both sides really.

MICHAEL: Yeah. Now admittedly, there's a few random features in there like keyword clustering and stuff that you don't have on the old legacy plans. But like we, for the most part, we're using Ahrefs for the link database first and foremost.

ARTHUR: Competitor audits and things like that.

MICHAEL: Yeah. Yeah. And there's no one, like, there are other sites, SEMrush, as you said, but it's just not the same. Like, Ahrefs would be as close to Google in terms of finding links quickly.

ARTHUR: Yeah. Well, it was one of the things that we're, like, flexing about, like, having the second biggest data center or something, and… Yeah. Well, they crawl, what is it? The second behind Google when it comes to crawling the internet and things like that. So that does take up a lot of processing power. And I'm sure like having a data center and maintaining and all that does cost money, but I don't know, like.

MICHAEL: Look, they've paid, they've hit the limits of their growth in terms of they're an SEO tool, very well known in the industry. And the only way for them to grow their revenue is to increase prices like this. Cause they're very, they're like almost like everywhere in the industry. Yeah. So it's a, which is fine, but I don't like the way it's been communicated. Like I don't know, it just. It, it feels like it's rubbed everyone the wrong way. It's rubbed everyone. But then they do commute. They, they do sort of put little, you know, when you log in, there's notifications on the dashboard and you like close, try to close, close, close, go away. So it is, they're in between a rock and a hard place, I guess, but it would have been easier to just increase prices.

ARTHUR: Yep. I mean, we would have still complained. So I guess this was probably them increasing prices. a little bit and then still getting more out of the agencies that use it. Because I guess that's where the credit system comes in. It kind of penalizes the people that use it a lot. Yeah. And that's big agencies. Whereas someone that's just like a solo person, maybe a freelancer or, um, someone that's, I guess, working in house that probably won't be needing as many credits. So.

MICHAEL: But the thing with the credit system is that we're just using it normally. What I would say is normally for the type of customer they have that way. We've always used it for like a decade and there's been no problems. And now we have a little credits usage thing in the top that has a little meter bar showing how quickly you're churning through it. Just trying to use a tool the same way you've always used it. Well, that's where the problem is with this whole change for them. It's.

ARTHUR: I guess to answer the question that he had the, who's the competitor that's going to put an end to this? No, probably no one. No one. Um, so just got to put up and I don't know.

MICHAEL: Well, everyone will get over it eventually and keep you like, there's a few people saying they refuse to give the money. They don't care. They've said as much, like they want bigger, more enterprise customers and go elsewhere if you don't like it. So it's here to stay. Let's move on to something else we've stolen from social. Any here catch your fancy that you want to talk about?

ARTHUR: Well, the second one makes sense after the first.

MICHAEL: Just because it's second in the list here doesn't mean that's yours.

ARTHUR: I'll go with this one here from Reddit. So let me zoom in. Cause again, I don't have my glasses. Does my SEO person suck? Yeah. Um, maybe I won't read the whole thing or maybe I will. So this is by Mav62 and he's posted a Reddit. Does my SEO person suck? So he's written, I run a local service based business. I've been in business for almost eight years. I originally did my own website and Google ads. As I grew, I began hiring professionals for website design at varying different times, Google ads and Facebook. Sorry, ads. I had varying experiences ranging from they suck from the beginning to people who were great in months and then they basically disappeared. I then hired a well-reviewed SEO company specific to my field. They were very expensive and did zero SEO and I got a lot of clicks on my Google ads but very few leads. They completely ghosted me, stopped answering every means of communication and never got control of my website back. I fired them and hired another company for yet another website and strictly SEO. I'm almost eight weeks in and I have a total of one lead for my website. I'm now nine months into very few leads other than referrals and repeat customers. I'm drowning due to lack of revenue. Anyone that can give some advice, I'm a small business owner and would love any feedback if possible. Yep. That was hard to read. He contradicts or they contradict their maps. I'm assuming it's a, he contradicts himself here because he says I'm almost eight weeks in and I've only had a total of one lead. And then he wrote, I'm now nine months in.

MICHAEL: I think that's because he's saying he's eight weeks in with this new one. Then before that, the other agency was within for like nine months and during that whole time. Okay. So between the two, but you know what, why are you doing SEO when you're drowning due to a lack of revenue? Like do Google ads.

ARTHUR: Yeah. Well, he is, it says he is doing Google ads.

MICHAEL: Yeah. Well, he began hiring professionals and at varying times, Google ads and Facebook ads. Maybe it's because the people went, they'd work for months and then disappear. Yeah. I get the feeling here that he's probably got no budget and he's working with cheap bottom of the barrel type operators. That's why they go missing or they don't do work or they ignore him when he tries to talk to them.

ARTHUR: I've got a feeling just we spoke about this before we started recording, but just reading that, how he talks about how he did his own website and he did his own ads. A lot of the time I found when you're dealing with people that have got a little bit of experience and have done it, they often find they know better. So when you come to them with a different strategy or something they're not used to, they might critique it and not want to run with it. And that's a problem because, you know, whatever you've been doing hasn't been working. You go in and find someone to try and fix it, but then you also put yourself in a position where you refuse to do or implement what they recommend because you feel like it's not the right thing. And that kind of, I'm kind of getting that vibe from the way he's kind of written that.

MICHAEL: Yep. So does your SEO person suck? Probably like there's no context there. We know nothing, but yeah, I would say first and foremost, if you are drowning due to a lack of revenue, then. Dial in your Google ads, because that's going to get leads instantly. SEO is a longer term play, which, you know, he's been investing for nine months or more. I know. But I get the feeling he hasn't been investing enough. He's been working with cheap and nasty providers, is a small business, probably doesn't have much budget, and he's spending his money in the wrong place, SEO, when he could be going for Google ads to get leads and sales and customers right now.

ARTHUR: Yeah. We don't know what very expensive is to him. It could be $500 a month, you know? Yes. And those would be the, what do you call them? Like a… We call them rabbits. No, no, no. Like him, not a rabbit, but I'm saying like the people he'd be engaging to do his SEO would be like snake oil salesman type people. Yeah, churn and burn. So basically that's why you wouldn't have heard from them. Cause they just sign people on and then send out an automated report, not do anything. And you get what you pay for basically all over the time. Pretty much.

MICHAEL: So yes, people tend to blame SEO, but it could be, We'll have a little look in the mirror there in this guy's case.

ARTHUR: It could also be like he's saying that he's not getting any leads. It could be a factor that's not SEO. It could be his product or service or website or like, you know, different things, messaging, no context. It's hard to kind of gauge. Yeah.

MICHAEL: Well, let's move on to one that's not hard to get. We'll go to Matt Diggity here, friend of the show, because we did a post on Twitter, because we get asked all the time by people about social media and what impact does social have on SEO? Should I, if I share heaps of content to my social, like links, that'll be good for my links, won't it? And we always have to tell people, no, a link on Facebook doesn't really do anything for your SEO. But what does actually influence SEO from a social point of view? Well, Matt Diggity did a post about how Yandex, the Russian search engine, it had a leak of how its algorithm works and It had a section in it that said that if a website has traffic coming from social media, it's a positive ranking factor. And if it has all of its traffic coming from search, it's a negative ranking factor. So what that's saying is you want to see like a mix to your traffic sources because if it's just all search, you might not be a real business. You've just been built to rank in Google. Yeah. That makes sense. Perfect sense. Yeah. And Yandex is different to Google, but it was basically a copy of Google. So it stands to reason that Google probably operates the same way.

ARTHUR: So it just means having proper social profiles that have proper people following it and actually visiting the site from like Facebook. So let's just say they like, they would post something on Facebook. People click on it, go to their site and getting traffic that way.

MICHAEL: So it stands to reason you're a real brand with a real following. Not always going to be possible for Fred's local plumbing business.

ARTHUR: Well, it's hard, isn't it? I hope people would, but you won't be getting a huge amount of followers if you're just a parameter based electrician or law firm.

MICHAEL: Exactly, exactly. But what I'm interested in here, that all makes sense, but is paid advertising traffic from social an influence here, or is it purely organic traffic? What do you reckon?

ARTHUR: I don't know.

MICHAEL: I mean, I'd like to think that paid is fine, but… Probably a little test there.

ARTHUR: Well, but Google would be able to determine whether or not it's a paid social visitor, or if it's an organic social visitor.

MICHAEL: Yeah, but should it matter?

ARTHUR: if the whole point of that algorithm and having people, followers come through to the site organically is a ranking signal, then.

MICHAEL: But it's not organically. That's just like having a mix to your traffic acquisitions and not just all search, but also some traffic.

ARTHUR: No, no, I get that. But I'm just trying to think that because if it's organic, then it's a ranking signal because people actually organically looking at person organically visiting the site. But if you, you know, running ads and it's not really organic, it's, you know, people are clicking on the ads. I guess it is still real people clicking on the ads. So yeah. Probably.

MICHAEL: That's a test right there. You could get two sites, write copy on the site for some gibberish keyword, keep everything the same, send, or maybe three, a control, then one that you send organic traffic to, and one that you send paid traffic to, and see if it has any influence on the rankings.

ARTHUR: That's what, I wonder if someone car roof. I was about to say, that's what car roof would do. He's probably already done it.

MICHAEL: Yeah, we can ask. Anyway, I replied to that. So we might come back to this topic in future if there's any input, because I'm interested. That was a good topic. You like that one? I loved it. I'm going to say paid traffic works for that.

ARTHUR: Better than the previous one that I had to read out. Sucked in. So I've got a few more here. We've got two more. I'll let you read this one out because it's quite long.

MICHAEL: All right, so ranking on a new domain, Expectations. This has been posted by Huey. Hueybutt. Hueybutt. Hi, everyone. I just started a new tourism travel business last month. I've done SEO work at agencies, so I don't think I'm the best, and I haven't done that kind of work for years. Anyway, I figured if I blogged a lot and did decent SEO on my website about the various destinations, I'd rank pretty OK. In short, most of my competitors are doing very little as far as SEO goes and aren't blogging or creating content like this, but I'm still ranking pretty terribly. 50-ish average position, maybe 250 Google impressions a week, only a handful of organic clicks. Is this just what it's like having a brand new domain with little to no backlinks? Any ideas and next steps for me?

ARTHUR: Well, yes.

MICHAEL: That's exactly what it's like having a brand new domain with no backlinks.

ARTHUR: Any ideas for next steps? Sure, link building.

MICHAEL: That was quick. I like how you said, I figured if I blogged a lot, which is what a lot of people do, just check out some blogs and, you know, that's SEO checkbox done.

ARTHUR: Well, I liked where he said, I've done SEO work at agencies, so I don't think I'm the best. And then goes on to say, if I did some decent SEO, so confusing, because if you're concerned about your abilities, then you're probably not the best SEO.

MICHAEL: Correct. And maybe he's just very humble or I don't know. I would say very confused. Some people seem to think that, you know, just getting all green in Yoast is good SEO. You know, they've got the keyword in the title tag on the page, they're good to go. About destinations like Mykonos accommodation, whereas we all know that the domains with massive domain authority are going to rank for those types of keywords.

ARTHUR: So in his space… Have you been searching for Mykonos accommodation? Is that why?

MICHAEL: No, it just popped in my head. In his space, tourism travel, it's a long tail play in the early days with a domain with no backlinks. Little to no backlinks. And even then, you're probably not going to rank until you do backlink building. So, sure, get all your big head term content up there, but… Try and find little angles. He might be a niche tourism travel business. Maybe your niche will help you. If you're just trying to compete with big players, you're going to need to link build for the next decade. So there's the ideas on next steps for QEBUT.

ARTHUR: The thing as well is I find whenever these people post, like I haven't gone into the whole Reddit post, but they don't really give much context. Like it's very vague and it's kind of hard to give you an answer. Like we don't know what your competitors are doing. We don't know what the DR is, your DR, how long we are now. It's a new site, but we don't know what the, what his strategy is. Like is he, he might be going for long tail. He might not. So it's always quite vague and it's just like, you know, I've got a problem I want to answer, but I don't without any kind of context. Yes. I just, it's a pattern I noticed.

MICHAEL: In this case, he said that he started the business last month. So his domain is brand new.

ARTHUR: Literally, like our winter car site is, you know, about that age.

MICHAEL: Yep. And that's in a very easy, much, much easier space to rank. With link building. Yeah. Yeah. So, in this case, basically the same thing we always bang on about. You've got to build your authority. And with a new domain, expectations. So with a new domain, brand new domain, I would say like you're looking at a good three months anyway before it's seriously going to be able to rank.

ARTHUR: Fresh domain.

MICHAEL: Depending on the space.

ARTHUR: I'd say 12 months.

MICHAEL: in tourism, just in general, like, well, but no, when a car's ranking, so it does depend on the space. Okay.

ARTHUR: Yeah. Okay. Valid. But I guess if it's when a cause, I guess a funny niche, because there isn't that many competitors, but most like if you're a client or if you're a business owner, you're going to be competing about against established businesses that are likely doing SEO. So it's going to be, it's going to take longer to start ranking and getting traffic and leads through organic. I'd say easily six to 12 months.

MICHAEL: But there's like a sandbox that you have to get through with a new domain that I would say after 90 days, your content's live, you've been doing a few blog posts, like you said, and some good on-site SEO and some link building. After that first 90 days is gone, you would expect to be, you've got a ticket to the game, you have a chance to compete.

ARTHUR: What would you do if a client came to us now? This is a lawyer in parameter they said I how long brand-new brand-new business brand-new site before I start.

MICHAEL: Are they do they can we help them pick their domain.

ARTHUR: Well no because all the exact match domains already be taken because it's a this is a real scenario.

MICHAEL: I reckon you could find some sort of combo for parameter.

ARTHUR: Let's say anyway, three months, you reckon you can get them to the top, not to the top. No, no, definitely not. You'd start seeing keywords appearing and maybe get some pieces of traffic, but yeah. Yeah. I still think 12 months, man. Like that's more realistic. If you're setting expectations, if you say, you know, 90 days,

MICHAEL: But we're talking different things here, I think. Yeah. So 90 days for me is that's when you should, the first three months just expect to be nowhere. Like this guy's a month in and he's like, I'm still ranking terribly. He's probably not even, Google doesn't take his site seriously yet, but after about three months make building content.

ARTHUR: Google doesn't take his site seriously. Google's looking at his site having a laugh. It's funny how we talk about Google as some sort of like overlord.

MICHAEL: Yes. Anyway. When really it's not that much of an overlord. As our winner car Australia case study shows, check up some AI content, build some spammy links and rank. That's not going to work in a law space.

ARTHUR: We'll talk about in like client meetings, we'll have to appease Google or please Google. Please Google. It's like, just a funny, like, it's just funny.

MICHAEL: I think of Google sitting back, like being fed grapes.

ARTHUR: By websites just all trying to rank. It just pleases me.

MICHAEL: Come on up. Yeah.

ARTHUR: Funny. Anyway. Any ideas and next steps for him? Link building. Yes.

MICHAEL: Moving forward. Yep. And waiting. And waiting. Time. At least three months. More than 12 months, most likely. All right. Is this the last one? Last one? I don't even know. We just put this in. I put this one in because someone's trashing Google. And I'm always down for a bit of that. But BowtiedWookie on Twitter x.com. Black Hat SEO is the most ethical thing you can do right now because we're at the point where we have to destroy the SERPs to force users to other search engines or get Google to do a complete 180. So what they're saying there is the search results at the moment are so trash, Google's made such a meal of things that we need to be doing Black Hat SEO to totally trash them even further, to drive people away so that Google will fix things. Now this kind of speaks to broader problems at Google in general at the moment, where they've just become super bloated, like layers of middle managers and stuff, and they're not sort of like this nimble, cool business anymore. They're a big corporate overlord that cares only about their share price. And their constant meddling with the search results and updates have led us to the point where, at the moment, the search results seem worse than they've ever been in terms of the quality of stuff that's being returned when you search it. Would you say that's the case, or do you have a counterpoint?

ARTHUR: I don't know. I don't really have a counterpoint. I don't think it's gotten to the point where I'd go tweet about it like this, in my opinion. I don't know. Like, yeah, there's certain things and some of the search results aren't great, but I don't… like for a day-to-day kind of use. I don't know.

MICHAEL: It depends on what space you're in. Like if you were like, this guy might be an affiliate who has watched all affiliate sites basically be obliterated by the helpful content update in, in their place has come like old Reddit posts from five years ago.

ARTHUR: But then we've talked about how I, I personally think a Reddit post is like better source than some affiliate site. That's just been built to design or been designed to rank.

MICHAEL: What about CNET.com doing reviews of an air fryer?

ARTHUR: Well, I wouldn't get a CNET for an air fryer review.

MICHAEL: I know, but they rank. So like these big strong domains, domain authority is ranking.

ARTHUR: Yeah. On the Reddit side of things, I think it's better because I just like, I like reading people's genuine opinions and all like experiences and things. And I often go to Reddit to find out like about many things. I'll search it on there instead of Google, but yeah.

MICHAEL: What's the point of Google if their first results are Reddit, it's just going to be all Reddit and like, well, it's not always, it's not always all Reddit though, is it? No, it depends on the type of search, but in like that affiliate space, but then also going to a broader search, let's say you search for plumber near me. We were talking about this the other day, ads and then like the local map and like all sorts on mobile doing everything they can to push the SEO results down. Is that a better experience for the person searching might, might not make a difference to some people, but others that don't want to click on ads, they're making it harder and harder to get to the SEO results.

ARTHUR: Well, I guess local SEO, like the map pack is still SEO to a degree.

MICHAEL: Yeah, it is.

ARTHUR: Absolutely. So there's still going to be that like aspect of it. I'm just trying to think, like, do you ever see anyone coming in and competing with Google? Like we talk about Apple, we talk about Bing, but like, have we gotten to the point where they just can't be knocked down? Like it's just Google for life or?

MICHAEL: No, I reckon they can easily with AI. I could see Apple in the future, Siri being amazing on the phone, like super advanced AI where whatever you need, you go to it and it's much better. Totally personalized to you. It understands your interests and you can say, find me three plumbers at whatever.

ARTHUR: Do you talk to your phone often?

MICHAEL: No. Yeah.

ARTHUR: But do you see yourself ever doing that?

MICHAEL: Cause I can't even searching like you could search within Siri. Yeah. Okay.

ARTHUR: Yep.

MICHAEL: So Siri being like just its own search engine being everything, being everything and assistant search engine, like a author, writer, designer. I don't know how soon that will happen, but I could see that happening.

ARTHUR: And same, like we're talking in terms of market share big enough to, I guess, you know, you've got Bing, which is what, 5% market share in Australia?

MICHAEL: Yeah, but, like, everyone has a phone. Yes. Not everyone has an Apple phone, but a lot, like… No, I think there's way more Androids now.

ARTHUR: I think Apple was pretty big back in the day, but I think Android surpassed it significantly.

MICHAEL: Yep. But in which markets, like in Australia and US? Probably not. I reckon Apple would be way stronger than in, let's say, India, for example.

ARTHUR: The thing is when you ask Siri something, it will search Google.

MICHAEL: I know, it's crap at the moment. Yeah, yeah. So if they get to the point where, because they've got the distribution, they've got the devices, if they make a product that's so good that once you start using it, it just becomes something you always use, I could see it stealing market share from Google and being a totally different experience to the way Google search works. And then maybe going to Google a search engine and searching for something becomes a bit archaic in the future.

ARTHUR: Maybe.

MICHAEL: Yeah, definitely. If we're trying to talk about who disrupts Google, it would only be something like that. Like, I don't know, no other search engines are going to.

ARTHUR: Yeah. Yeah. No, I agree.

MICHAEL: Yeah. Interesting. Anyway. So we've got 50 50 out. That doesn't sort of necessarily agree that are the search results of that trash. Um, I think they kind of are in some ways in some ways. Yeah. Um, and I think Google is a business. is trash compared to what it used to be in terms of their, just their innovation and their approach to things. They're just obsessed with their share price and getting as much money as possible. More so than ever removing features from things like Google ads, like making it harder to run ads on there and like control things and all that sort of stuff just means that they're, they used to be cool. Not so much anymore. Yeah. Anyway, that's about it. It's a bit of a down note to end the episode on. Anything positive that we can say before we wrap things up?

ARTHUR: I don't think so. I think we'll have to end it on a low note today.

MICHAEL: You got nothing positive in you?

ARTHUR: I've got positivity in me, but like what, from an SEO perspective.

MICHAEL: Just a, just a, just a nice note to leave things on. What's your most motivation?

ARTHUR: Positivity. Your Kansas city chiefs are playing in the Superbowl.

MICHAEL: Ah, there we go. That's great. Yeah.

ARTHUR: So we were looking at, you got a, we've got a helmet here in the bookshelf behind us. Yep. But it's not actually a helmet I realized. What is it?

MICHAEL: Cause you can't put it on. Oh yeah. It's just a little decorative one.

ARTHUR: Yeah. I thought it was a real helmet. No. It seems like, why wouldn't they make it a helmet anyway? Super Bowl two weeks from now.

MICHAEL: It's my team versus one of our old colleagues team. Who do you think is going to win? I think the chaser win.

ARTHUR: Do you think Taylor Swift's going to propose to. Travis?

MICHAEL: Yeah. You think she's going to propose to him?

ARTHUR: I don't know his name. Kelsey?

MICHAEL: Travis Kelsey.

ARTHUR: Travis Kelsey. So do you think he's going to propose to her?

MICHAEL: No. Well maybe one day, but not at the Superbowl. I reckon they will.

ARTHUR: No way. I reckon it's all, we talk about it being rigged, but rigged might not be the right word, but manipulated like into what they want the grand, um, Superbowl to be.

MICHAEL: Yeah. But like what's in it for them to do it so publicly?

ARTHUR: Well, there's like the viewership for the NFL, like it's been down and the Superbowl has been down, I guess just in recent times. I think so. Yeah. Look, I'm just going off by what I've been reading, like by people's conspiracy theories and whatnot. But yeah.

MICHAEL: But you got to think why would Taylor Swift, some like billionaire pop star or whatever she is, care? Why would she be part of that? And why would he like he, they would just do it privately. We'll see. I think so. I will eat my hat if it happens.

ARTHUR: Do you have a hat? Eat that helmet.

MICHAEL: Yeah, I will eat that helmet. I'll give it a go.

ARTHUR: Okay, so if Kelsey proposes to her after the Super Bowl, what if they lose?

MICHAEL: Is he still going to propose?

ARTHUR: No, they're not going to lose. Well, they're not losing. It's all written already. The fairy tale, um, proposal. No, I reckon we'll see three weeks time.

MICHAEL: We'll know two weeks, a week and a half, but like after the game. So three weeks for the episode, we'll, we'll, we'll, we'll recap. And I might have to do a video of me eating a helmet, but I'm very confident. I won't be.

ARTHUR: I really hope you do. That'd be great content.

MICHAEL: Well, on that note, we'll see you next week with another episode of the SEO Show. But until then, happy SEOing.

INTRO: Thanks for listening to the SEO Show. If you like what you heard, don't forget to subscribe and leave a review wherever you get your podcasts. It will really help the show. We'll see you in the next episode.

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