Meet Your Hosts

Michael Costin


Arthur Fabik


Michael Costin has worked in SEO since 2009. He got his start working client side at a car rental company. After discovering SEO he went about re-building the website and ranking it first for target keywords like “courtesy car”. Watching Google respond to the work done was addictive, so he sought out work full time and in 2012 transitioned agency side to one of Australia’s leading digital marketing agencies at the time. There he worked on campaigns for brands like Unicef, eBay, The North Face, Rebel Sport, Chemmart and other household names. Along the way he learned about affiliate marketing, and launched a highly successful network of websites that used SEO to drive north of 1 million visitors a month promoting a VPN offer, all thanks to SEO. In 2015 he left to co-found his own agency Local Digital, where he remains a partner to this day. Local Digital delivers full-service SEO campaigns for a roster of clients across onsite, offsite and technical SEO.

Arthur Fabik is a seasoned SEO professional with a decade of experience under his belt. Over the years, Arthur has worked with numerous agencies of all sizes, helping clients improve their online visibility and grow their businesses through effective search engine optimization strategies. With a deep understanding of the ever-evolving world of SEO, Arthur has developed a reputation as a skilled and knowledgeable practitioner who consistently delivers results. His expertise includes technical SEO, keyword research, content optimization, link building, and more. Whether working with startups or large enterprises, Arthur approaches each project with the same level of dedication and attention to detail. His goal is always to help his clients achieve their online marketing objectives and drive growth. If you’re looking for an experienced SEO professional who can help take your online presence to the next level, look no further than Arthur Fabik.

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